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Sports-first virtual MVPD Fubo successfully trimmed its massive debt in Q1 2024. However, even with a revenue beat, investors in the 10am Eastern hour began to sell off shares in droves after an early bump in value.

Could bigger concerns be at play for those with Fubo stock?

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The Video Division, Media Bureau (Bureau), has before it a Notice of Proposed Rulemaking issued in response to a Petition for Rulemaking filed by Sinclair Media Licensee, LLC (Petitioner or Sinclair), the licensee of KECI-TV (Station or KECI-TV), channel 13, Missoula, Montana (Missoula). The Station is currently operating on channel 13, and in 2021, the Bureau granted Sinclair's request to substitute UHF channel 20 for VHF channel 13 at Missoula in the Table of TV Allotments (Table). Sinclair currently holds a construction permit to modify its facility to operate on channel 20 and has petitioned for the substitution of channel 21 for channel 20 at Missoula in the Table. Sinclair filed comments in support of the petition, as required by the Commission's rules (rules), reaffirming its present intention to apply for a construction permit to build the Station's facilities on channel 21 and to promptly construct such facilities.

In this document, the Federal Communications Commission (Commission) adopted a Fourth Report and Order and Order on Reconsideration that reinstitutes the collection of workforce composition data for television and radio broadcasters on FCC Form 395- B, as statutorily required.

The Media Bureau affirms the dismissal of the application of Tacoma Hilltop Foundation for a new LPFM station at Tacoma, Washington

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Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to contribute a commentary, or reply to an already published piece, send a submission to radioworld@futurenet.com.

The author is senior media analyst at European Broadcasting Union’s Media Intelligence Service.

Amidst increasing global uncertainties, including conflicts and rising natural disasters due to climate change, the importance of resilient communication networks has never been more evident. It is crucial to adopt a well-fitted strategy that anticipates increased instability. 

From 1970 to 2019, Europe faced a staggering 1,672 natural disasters (from weather, climate and water), a figure projected to increase due to the intensification of climate change. Floods, storms, fires and other calamities threaten lives and property and disrupt essential communication networks. In such critical moments, reliable communication stands as a bulwark against chaos and confusion, crucial in mitigating casualties and orchestrating emergency responses.

Radio terrestrial distribution emerges as a lifeline in times of crisis. In several cases, such as:

• Floods in Germany and Belgium in 2021
• Storm Ophelia in Ireland in October 2017
• Bushfire 2019-2020 season in Australia
• Earthquake in Türkiye in February 2023
• War in Ukraine since Russia’s full-scale invasion in 2022

Terrestrial radio distribution proved to be crisis-proof. FM and DAB+ distribution continued to work during and after the disasters. In the meantime, in some cases, affected areas faced blackouts, no access to the internet and no mobile network. Often, the only way to receive vital information, such as emergency alerts and evacuation instructions, was via the radio.

Investment in terrestrial infrastructure becomes imperative as it forms a cornerstone of societal resilience during emergencies. Strengthening terrestrial networks ensures communities remain connected and informed even in the most challenging circumstances.

Credit: EBU (click to expand) Why is radio an essential medium in times of crisis?

When a crisis hits, messages must spread as widely and quickly as possible. Therefore, emergency procedures involve multiple delivery channels such as sirens, radio and the internet. Radio remains central in the strategy because it is immediate and uses resilient networks. 

Also, radios are devices that have many assets. They are widely-available, affordable portable, and easy to use. FM/DAB radio needs to remain standard and prominent in the car. In many cases of emergency, using the car can be the quickest way to reach a safe area, and drivers need information. Battery-operated radios are also key survival tools in the event of a blackout or for people on the run. Societies should make sure that there is broad awareness of the importance of emergency kits, which include battery radios.

Radio is part of people’s daily lives. It reaches more than eight in ten European citizens every week. It is the most trusted medium, and a top-of-mind source of information, also when news matters most. Moreover, it offers more than news. It provides a connection to the world and companionship in long-lasting crises such as war, pandemics and heatwaves. 

We need radio at each stage of a crisis.

Why is PSM radio essential?

EBU Public Service Media (PSM) radio offers 647 local services and uses 125 languages. This extensive network of regional services and coverage in multiple languages ensures that it reaches and addresses the needs of diverse communities, including those in localized disaster situations.

PSM radio emerges as a cornerstone during crises, with research showing that 90% of European countries surveyed viewed PSM news as the most trusted source for news. 

PSM radio’s vital role in crises is evident from its high trust ratings and public perception during disaster events. After the 2019-2020 bushfire season in Australia, an evaluation study was conducted. Among Australian people, 54% used ABC Australia as their main source of information. Among people living in the affected areas, 59% acted on information from the ABC to ensure safety.

A similar study was conducted in France about the media perception during the COVID-19 lockdown. In this dark period of massive disinformation and mistrust, PSM radio and TV remained a lighthouse. Among French people, in the context of the pandemic, PSM radio and TV had the highest level of trust. Also, 84% of PSM radio users agreed PSM radio played their role in providing information on the COVID-19 crisis.

For all these reasons, societies need strong PSM radio.

The Media Intelligence Service (MIS) is the market research unit of the EBU. The team identifies issues that impact public service media and provides EBU Members with reliable data, trustworthy analysis and relevant arguments to build their case. 

[Read More Guest Commentaries]

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NEW YORK — On March 4, Entravision Communications received word from Facebook, Whatsapp and Instagram parent Meta that it intends to wind down its authorized sales partner (ASP) program globally and end its relationship with all of its ASPs by July 1.

With a significant revenue loss pending, how did the company fare in Q1?

 

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NEW YORK — Paramount Global shares completed Thursday’s trading up 13% in value on unconfirmed reports that the controlling interest holder in Cox Media Group, Apollo Global Management, is teaming with SONY to acquire the company now led by three chief executives.

The bid, according to the confirmed reports, is valued at $26 billion.

Bloomberg cites “people with knowledge of the matter.” The Wall Street Journal says it is an all-cash offer.

However, if true, the offer is a non-binding expression of interest, which arrives as an alternative to a reported merger proposal from David Ellison-controlled Skydance that National Amusements, Inc., head Shari Redstone is apparently mulling.

With Bob Bakish unexpectedly resigning as CEO ahead of the company’s Q1 2024 earnings call — a brief session in which no questions or details about what’s to come under new leadership or if Skydance is indeed close to a deal — on Monday.

For CMG majority shareholder Apollo, it has been attempting to obtain at least Paramount Pictures but its efforts have been thwarted.

The bigger story now, however, is the possibility of SONY and Paramount merging studios, which would send tremors across Hollywood.

 

The nation’s two direct broadcast satellite service providers, in addition to vMVPD Fubo, conservative-leaning cable network Newsmax, and four public interest groups have written to Congressional leaders seeking multiple hearings on the future of competition in pay TV.

What’s fueling this desire? Look no further than the recently announced plan to develop a “Hulu for Sports.”

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This article is excerpted from the Radio World ebook “Trends in Codecs 2024.”

Amanda Hopp is chief engineer of Crawford Broadcasting’s four-station cluster in Denver. She is chair of the Denver SBE chapter and holds CBRE certification and an Amateur Extra radio license. 

Radio World: Amanda what’s your perspective on the key trend in codecs? 

Amanda Hopp: The fact that they have become more user-friendly is a big deal to me. No longer do I have to drive into the studio to check on something when a board op or producer calls and says a client cannot connect. I can easily use my phone app — Tieline’s ReportIT app in this case — or just log in with a web browser and check on things. More often than not, I find the issue to be user-related. Having that network capability allows for easier remote work and can save time when it comes to troubleshooting issues.

RW: Have you done a recent installation of interest?

Hopp: At Crawford, we migrated away from a different codec after having nothing but issues for several years. We had been using Tieline BridgeIT units for remote shows with clients and a Genie Distribution codec for transporting some company shows to other markets of ours. We very rarely had any issues, so when it came time to choose a new codec for our main audio transport, we went with Tieline. 

We installed Gateway 8 codecs at the studio (a main and a backup, identically configured), a Gateway 4 at two of our sites that have multiple stations/feeds, and XTRAs at the rest of our sites in the Denver market. 

We have been operating with these units for almost two years and with maybe a couple of units needing a reboot here and there, but otherwise we have not had any issues. We are able to send out audio from the studio out to the transmitter sites, and at one location, send several channels of satellite programming back to the studio. Audio quality is amazing. When used in remotes, with the exception of latency in some cases, listeners can’t tell the difference from being live in studio to being live from a remote location somewhere.

Amanda Hopp

RW: How do today’s codecs integrate with AoIP infrastructures?

Hopp: My experience with Tieline has been seamless with our Wheatnet system. The Gateways and Genie Distribution codecs we have are Wheatnet-enabled, and we just add it into that system. The system will see its sources and destinations and we can route audio and GPIO with a click of a button plus a push of a key on the keyboard for security reasons. 

I think that more and more, companies are realizing how important AoIP is. It has less wiring, which many engineers love. When an issue arises, we don’t have to go tracing down wires to find a failure point. With AoIP, it limits the possible failure points, making it easier to troubleshoot.

RW: What codecs or apps are most commonly used for doing radio news work from the field?

Hopp: While we don’t necessarily do news reports from the field at our Denver studios, we have several clients who choose to do their broadcast from the comfort of their home (and occasionally a beach in Hawaii). 

We purchased a Shure MVi for use with the iPhone for one host/client, gave her a microphone and off she went. In conjunction with the ReportIT app, she is able to connect to the studio, have a good quality microphone and have an amazing sound. 

In instances where there may be guests, we also have some other products that fit into a small Pelican case, to allow for multiple microphones to be used as well as have multiple headphones plugged in so everyone can hear what is going on. Before, a remote of any kind would involve tons of equipment, maybe a phone line or internet service being installed ahead of time. It was very time-consuming to plan out. Now, as long as there is good Wi-Fi or LTE/5G service, a broadcast of any kind can be done on a whim. 

RW: What questions should an engineer be asking when considering solutions for large-scale distribution to single or multiple locations?

Hopp: My biggest fear in this is failure. While it is great having one piece of equipment sending audio to multiple locations, what happens when that piece of equipment fails? If a backup unit can be purchased and ready to go, then you must do that. 

We have ours in the rack, programmed identical to the main unit. If something does happen to the main unit, or even if we need to do an update, I can disconnect the main unit and quickly connect the backup, taking each station down for a second or less. 

The downfall is that I have to do it manually, I don’t see a way of doing it automatically. It still beats the alternative of having multiple equipment, but the question must be asked: What happens when it does go down? If you are okay with that answer, then I say go for it. You won’t regret it! And of course, paths must be over different infrastructure: microwave and cable, cable and fiber, microwave and wireless … each path using a different carrier if at all possible.

RW: What are the features you look for?

Hopp: A web GUI of some kind is a must. To have that remote access is critical for the engineer to be able to help troubleshoot an issue when it arises. I recently had a client who couldn’t hear our station. I had him disconnect from the unit and I connected with the app I have and was able to confirm things were working properly. And through that, I was also able to help walk him through what the issue most likely was (a simple volume control on his smartphone screen). Without the use of this, it may have taken me longer to confirm if things were indeed working and to actually know what to tell the client to look for to get it working for him. Another big thing is Forward Error Correction and the ability to do multiple outgoing and incoming streams. 

RW: How can an engineer protect codecs and related infrastructure from cyber attacks?

Hopp: The first thing to do, which seems obvious, is to change that password. Any password that the unit comes with for admin or read-only should be changed to something complicated. 

I recommend a phrase of some sort and using the first letter of each word. Then add in numbers or special characters. The other way is to take a word and shift it on the keyboard to the lower left or right, upper left or right and again, make sure there are numbers and special characters. The longer the better. 

The next thing I recommend is having a firewall. Windows Firewall is not an option with this equipment. By having a firewall and not having port forwarding set up, you can help secure your sites. 

VPNs are a great thing. I am still not too familiar with them, but we do have VPNs to allow me to have access to the transmitter side of things and to the office side of things when I’m working remotely. Because of this I don’t need to have all these ports open on our firewall and possibly allow hackers through. 

[Check Out More of Radio World’s Tech Tips]

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In early April, LatiNation Media became the parent brand of LATV, or “Latino Alternative TV.”

Andrés Palencia, Chief Executive Officer of LatiNation Media, and President Bruno Ulloa on May 1 delivered an IAB NewFronts presentation at Convene in lower Manhattan, steps from the World Trade Center and Oculus, that offered attendees a fresh new perspective on what LATV has to offer across its multiplatform content creation and distribution platform.

Palencia and Ulloa, following their session, connected by phone with RBR+TVBR Editor-in-Chief Adam R Jacobson in New York to learn more about how the LATV brand has evolved to become more than just a television station targeting next-generation Latinos, and what marketers and media leaders can learn from their model.

Listen to their conversation in the latest InFOCUS Podcast, presented by dot.FM.

Listen to “The InFOCUS Podcast, NewFronts Edition: LATV” on Spreaker.

The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB).

While he immediate takes the role, he will formally succeed the TVB’s Chair in January 2025.

That’s when Scripps Media VP of Sales for Local Media Missy Evenson will relinquish the post.

“Antonio’s incredible experience and forward-thinking mindset is exactly what we need going forward. He’s an industry leader and a fierce advocate of the power of local broadcast TV,” said Steve Lanzano, TVB President and CEO, said of TelevisaUnivision’s Antonio Roman.

Commenting on her pending departure from the television industry sales advocacy association, Evenson said, “I’m grateful for my time as TVB Chair and know Antonio is the right person to step into this role to help advocate and drive the local broadcast TV industry forward.”

Roman commented, “As we continue to focus on the power of localism to serve the Hispanic community across the country, I’m looking forward to bringing my experience as a local ad sales leader to TVB. Their research and initiatives have given us powerful tools to navigate the challenging and exciting waters of an evolving media industry.”

Roman took over local ad sales for TelevisaUnivision last year and has spent more than three decades in the company, formerly in the role of Regional President for the Eastern Region of TelevisaUnivision.

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to contribute a commentary, or reply to an already published piece, send a submission to radioworld@futurenet.com.

This year marks the 10th anniversary of the death of Luther, “the man with sunshine in his voice.” On Oct. 20, 2014, the longest-running broadcaster in the history of the world died, and his name was Luther Masingill. He was known as “The Voice of Chattanooga,” Tennessee for more than seven decades and had an unprecedented career in broadcasting.  

Luther Masingill, known to locals in Chattanooga as simply “Luther,” held the same job at the same radio station (WDEF) in the same time slot for 74 years. In addition to his radio career, he signed on with WDEF-TV the first day they went on the air in 1954 and worked there ever since, heading to the television studio after his radio shift each day.  

Luther was inducted into the National Radio Hall of Fame in 2012, an inaugural member of the Tennessee Radio Hall of Fame and a winner of the NAB’s prestigious Marconi  Award. He is the only known radio personality in history to have reported both the Pearl Harbor and 9/11 attacks on the United States.

Luther Masingill (Credit: Radio Hall of Fame)

Luther is a man that, over the course of his career, received offers to move to larger markets, but each time respectfully declined. He chose to remain where he was and serve his community. He understood the power he held as a broadcaster, but was also known as a humble man. He even received offers from Ted Turner, but declined, choosing to remain in the city he loved and using his position as a broadcaster to help  and serve others. 

Luther considered helping others one of the most important aspects of his life. His coworkers and friends have told countless stories of his generosity and kindness. The  stories include paying for car repairs, donating to a couple’s adoption fund and stopping after work to weed-eat a random business’s overgrown storefront. Many of the children at his church had no idea of his fame or notoriety, but simply knew him as “the man who emptied the trash at church every Sunday morning.”  

I personally experienced Luther’s generosity many times over the years of working with him. It was Christmastime and I, young and single, was getting off the air early one morning as he was coming in for the 6:00 a.m. shift. He stopped in the main studio, gave me some sage advice regarding tire pressure and de-icing my windows, and then reached out and placed a $50 bill in the palm of my hand. “Take this and put it in  your shoe,” he said. “You just never know when you’re going to need some cash. It’ll  keep you safe in an emergency. Now do it, put it right there in the bottom of your shoe.”  

Luther Masingill, 89, poses for photos in his radio booth at Sunny 92.3 FM in Chattanooga. Photo by Dan Henry/Radio Hall of Fame.

Luther was also widely-known for helping people with their pets. People called Luther whenever there was a lost dog, cat or even a snake! “The busiest morning was always July 5, because everyone’s dogs would go missing the night before from the fireworks and loud noises,” he said. “It would just scare those poor dogs to death. Have you found my dog, Luther? Can you help me find my dog, Luther? Please help me find my dog. People just love their pets so much. The phone in my studio would be ringing off the  hook. And we’d find ‘em. It may have taken a few days, but we’d find ‘em.” 

Luther’s long time co-host James Howard remembers how Luther helped him find his lost dog when he was a young boy. “He quickly became my hero,” he said. James grew up and, until Luther’s death, worked right alongside the man he had admired and listened to on the radio every morning as a child. 

Luther, dubbed by a newspaper writer as “the man with sunshine in his voice,” took his last breath peacefully on a Monday morning at 6 a.m., the exact time he signed on the airwaves every morning for more than seven decades at the Sunny 92.3, WDEF Radio studios in Chattanooga. Ironically, he was 92 years old. 

It’s been almost a decade since Luther’s death, and even though his voice has been permanently silenced in this life, “the man with sunshine in his voice” lives on in history and in our hearts. 

Holly Abernathy is a communications and creative arts professional. She works in a variety of media and lives in Nashville, Tenn. She co-wrote the book “My Life with Luther: A Glimpse of a Legendary American Broadcaster.”

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The post The Man With Sunshine in His Voice: Remembering Luther Masingill appeared first on Radio World.

From Bugs Bunny, Daffy Duck, Scooby Doo, Tom & Jerry and George Jetson to Top Cat, Yogi Bear, Popeye, Johnny Quest and Fred Flintstone, there’s long been a special kind of love and affinity for this animated characters.

Now, a digital multicast specialist is launching a new subchannel network dedicated to classic cartoons in a partnership with Warner Bros. Discovery.

Introducing MeTV Toons, a brand extension of the popular “MeTV” classic sitcom-focused diginet and Oldies radio offering, courtesy of Weigel Broadcasting Co.

This will bring an array of animated series including the likes of Rocky and Bullwinkle, Woody Woodpecker, Casper, Betty Boop, and Speed Racer to an entity available for multi-platform distribution on over-the-air broadcast television, traditional MVPD’s and virtual MVPD’s, along with a complimentary offering for ad-supported streaming services.

Interestingly, MeTV Toons will serve as a new option for content largely associated with WBD’s expanded-basic MVPD channel Boomerang. It is not known if WBD plans to close down that offering or align it with MeTV Toons in any way.

MeTV Toons launches on June 25.

​​“We are honored to work with the amazing team at Warner Bros. Discovery and others on this network and bring together a truly incredible collection of the world’s best known and most loved classic cartoons, creating a new destination for everyone to discover or rediscover the sheer joy of watching cartoons on TV,” said Neal Sabin, Vice-Chairman of Weigel Broadcasting Co.

WBD President of Content Sales David Decker commented, “Neal and the team at Weigel have been long-standing and innovative licensing partners of Warner Bros. content for decades. Having some of the Studio’s most iconic animated characters all available in
one place is not only great for fans of classic animation, but also just super fun.”

Joining MeTV Toons “to share their years of animation expertise and enthusiasm” are noted
animation author, historian, and executive Jerry Beck and character voice actor Bob Bergen.

Beck will help produce original content for MeTV Toons; Bergen will be the signature voice of MeTV Toons.

The MeTV Toons network joins MeTV, Heroes & Icons, Start TV, Catchy Comedy, MOVIES!,
Story Television, Dabl and MeTV+ in the Weigel family of national broadcast TV networks.

A broadcast ministry overseen by President William Gehm has signed off on the sale of a pair of FM translators, one in Atlanta and the other in Rockmart, Ga.

But, Radio By Grace will still very much be involved in the operation of the LPFM serving Georgia’s largest metropolitan area.

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In this letter to the editor, the author comments on the ongoing discussions surrounding the future of AM radio. Comment on this or any article. Email radioworld@futurenet.com.

Hi Paul,

I just had to write you after digesting everyone’s ideas about what caused the problems of AM radio. Number 1 is electrical storms, which God gave us, so we must live with that. There are, however, some things to even that out. Such as higher power and better maintenance on tower systems to be sure your radiation is as it should be. That one is a big Cracker Jack.

Also, make sure your audio system is cleared and functioning. I don’t mean loud, but clean and delivering quality sound.

Ed DeLaHunt

This, to some degree can beat lighting bangs. I’ve been knocking around this business for 68+ years, and as my first job right out of school, I was chief engineer of WMIN(AM) in St. Paul & Minneapolis, Minn. When I walked into that job, the place was a disaster. Radiation was not a concern to the current engineer, who was constantly being asked by the management why no one could hear them.

Well, that was simple. After evicting a mouse family and cleaning all connections, we replaced the Base Current Meter (which had been reading 1 amp higher than it was supposed to). We began to put WMIN back on the AM dial. We next replaced the audio processor, which outlived its life by 20 years and re-tuned the transmitter, which was so far out of resonance that they were burning up tubes every 90 days.

This one little story is still so real in many stations across the USA. Because of that issue, many people jump on the “Dump AM Bandwagon.” So this brings up the introduction of “what’s wrong with AM?” Where the hell is the FCC? When was the last time an inspector visited your station? All of those problems I mentioned about WMIN were violations. Next, the naysayers speak about the higher noise floor and how it affects AM. You’re right, but again, lay the blame in the right place.

There are rules relating to incidental radiation. In the present day, if you ask the typical FCC employee about this, they don’t even know what the hell it is. Every computer, microwave and other device that radiate RF Noise should also shut down. Take your field strength meter and go to your local Wal-Mart. When all the check-out lanes are open, you can read a signal from that building, sometimes a mile away.

Stack on top of that, every gas station that installed electronic pumps and computers, yet you wonder why you have noise on the AM band. Don’t blame AM! Blame the real culprit, the FCC, who failed and still fails to enforce the incidental radiation rules on LED lights, fluorescent lights and even car computers. God help the poor AM owner.

What can you do?

1. Make sure your station is working at its fullest potential.
2. If possible, increase your power on your current frequency.
3. Change the frequency to an alternate channel that is less cluttered and also allows you more power.
4.  Bite the bullet! If necessary, build another tower or two to increase your radiation to your key market.

I’m not telling you these things just as a mouthpiece, but as someone who has experienced and done all these things. I made up my mind in the 1980s to never build an AM station with less than 10,000 Watts.

By the way, I have erected three 10 kW AMs in that time. I did it to beat the noise floor. I built a 50k AM station in that period, which does quite nicely in overcoming the noise floor. If the FCC ever comes to its senses and redraws that noise floor, it will be like a jackpot on a slot machine for all AM owners.

In the meantime, the FCC tries to appease you with low-power FM’s. You know what that does — it sends listeners to FM and further decimates the AM band.

Quit listening to the pundits who have not been around when they blame problems on the AM band. When I was a youngster, at night, I would listen to AM stations thousands of miles away with no problem.

Ask an old-time truck driver, and he’ll tell you how great AM was. All of the problems lay at the FCC’s doorsteps, nowhere else. I’ll finish up by jotting down a few of what they did.

• The FCC refused to enforce incidental radiation and enforce type acceptance of microwaves, computers and numerous electronic devices — like the Allison Transmissions, that wipe out AM Radios, including the vehicles they are in.
• The FCC refused to hold AM owners to the standards.
• The FCC approved one of the most flawed stereo systems for AM — Motorola.
• The FCC took more listeners from AM by giving AM stations low-powered FM’s.

Can we fix it? Probably not, but what I heard just the other day from an AM owner made my blood run cold. He said, “If the FCC would let me, I’d shut the AM off and only run the translator.”

Many broadcasters have already turned off the AM. They did not have translators, just a high-power FM, and then they moved their customers.

Well, before you shut that off, give me a call … I just might be interested.

Sincerely,
Ed DeLaHunt

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The post Letter: When It Comes to Noise on the AM Dial, Where the Hell Is the FCC? appeared first on Radio World.

NEW YORK —  Leo MacCourtney, a longtime television industry leader who has served as President of Katz Media Group’s Katz Television arm since 2012, is retiring.

His final day in the role is June 30, at which time the company’s Chief Operating Officer, also at Katz Television for 12 years, will assume MacCourtney’s role.

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NEW YORK — With the Interactive Advertising Bureau (IAB)’s NewFronts event reaching its zenith today with presentations from some of the biggest digital and social media entities in the world at Convene in lower Manhattan, a fresh report from WARC Media published May 2 couldn’t be more timely — and concerning for broadcast media’s executive leadership.

Social media is now the leading media channel worldwide and is forecast to rise 14.3% year-over-year. With Meta presenting Thursday afternoon at the NewFronts, the Mark Zuckerberg-founded parent of Facebook, Instagram and Whatsapp is poised to attract marketers galore. And, WARC says, it’s now the biggest dollar-for-dollar competitor with  TV.

 

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