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Radio+Television Business Report

Can These Five Strategies Lead To Successful Local Audio Advertising?

Radio+Television Business Report
3 years 4 months ago

With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio — not simply radio — to build their brands and drive sales.

How can a CMO and brand manager help build a successful local audio plan? Pierre Bouvard, the Chief Insights Officer at Cumulus Media and its Westwood One arm, offers up five strategies he believes will yield success.

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Adam Jacobson

Hedrick To Head Gray NBC Affiliate

Radio+Television Business Report
3 years 4 months ago

In 2017, she became the News Director for Gray Television’s NBC affiliate serving the Quad Cities of Illinois and Iowa. Now, a promotion has been given to Stephanie Hedrick.

She’s now the GM of a Gray-owned NBC affiliate not too far to the north.

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Adam Jacobson

Mediacom OKs Paducah Carriage Deal

Radio+Television Business Report
3 years 4 months ago

It’s the No. 5 MVPD by size in the U.S. It also sells advertising and production services under the OnMedia brand.

Now, this cable television service provider has a freshly inked carriage agreement in place with the owner of the NBC affiliate serving an area of Kentucky recently battered by fierce twisters.

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Adam Jacobson

Borneman Puts A Shamrock Back in His Work Life

Radio+Television Business Report
3 years 4 months ago

From 1989 through 2012, he was widely known for his sales roles and leadership of the AM and FM radio stations once owned by ABC Radio serving the New York Tri-State Area. He’d later join WOR-AM in New York as Station Manager before taking a post with Times-Shamrock Communications in the Poconos.

Now, there’s a Shamrock back in Steve Borneman‘s professional life.

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Adam Jacobson

A New, Bigger LPTV Grab for Gray Television

Radio+Television Business Report
3 years 4 months ago

Thirteen days ago, RBR+TVBR was first to share the news that Gray Television had agreed to purchase a low-power TV construction permit and five fully built LPTVs from the licensee led by Jeff Winemiller.

It is now known that this transaction was just a taste of bigger trading to come between the Gray and Winemiller’s Lowcountry 34 Media.

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Adam Jacobson

‘El Patrón’ Returns To Atlanta Airwaves

Radio+Television Business Report
3 years 4 months ago

When it comes to serving Spanish-speaking audiences in Atlanta, iHeartMedia has worked hard to attract them against such local competitors as Davis Broadcasting Inc. Over the years, this has seen signal swaps, and format changes — including the May 2020 decision to simulcast Latin Pop WBZY-FM 105.7 “Z105.7,” following that station’s April 2020 move from 105.3 MHz.

Now, iHeart is re-entering a direct format battle with Davis by taking WBZY’s simulcast partner and returning to regional Mexican after a little more than three years.

As of Saturday (1/1/2022), WRDG-FM 96.7 in Union City, Ga., is now “El Patrón 96.7.”

The format? Banda, Norteño and Rancheras, putting its mix of music from such artists as Grupo Firme, La Adictiva Banda San Jose de Mesillas, Calibre 50, Los Dos Carnales, Banda MS and Christian Nodal against DBI’s genre-leading WLKQ-FM “La Raza.”

Serving as Program Director for El Patrón is Z105.7 PD Orlando Rosa. He says, “With the rapidly growing Hispanic population in Atlanta, as well as emerging musical tastes, this move puts us in a position to super-serve all of our Hispanic listeners, advertisers and the community.”

The lineup features Adrian Martinez in overnights, Rico Hernandez from 6am-Noon, Gina Ulmos from Noon-6pm and Luis Treviño from 6pm to midnight.

For iHeart, memories of the original “El Patrón” could benefit the company in luring listeners to the reincarnated offering. On Nov. 26, 2006, WBZY-FM 105.3 took on the branding and regional Mexican format. Twelve years later, iHeart scrapped “El Patrón,” bringing the “Z” brand to the market.

With the shift of “Z” to a different frequency and continued shifts in the market dynamics, regional Mexican listeners now a new choice — one iHeart hopes opens up more marketing and advertising opportunities in 2022.

Adam Jacobson

Podcast Audio/Video Editor

Radio+Television Business Report
3 years 4 months ago

NY-ATL-LA- Remote- Job Details:: Podcast Audio/Video Editor

TheGrio
(n) grī/ō, ‘grīō: Journalist. Historian. Praise Singer. Poet. Musician. Curator. Storyteller.

TheGrio, is a digital, video-centric news community devoted to giving voice to trusted figures on the front line who inspire us every day, and to fresh perspectives who buck convention because there’s more than one way to be Black. We believe a well-informed community best determines its own interests. And so, TheGrio’s editorial mandate is to focus on news and events which have a pronounced impact on a Black global audience. We unabashedly explore culture and entertainment, health and lifestyle, politics and policy, business and empowerment, science and climate, tech and innovation, and everything in between that matters to us. From Kampala to Atlanta TheGrio is Black culture amplified.

TheGrio is strongly building its editorial staff. It is an investment in the business’s core competencies. These jobs will primarily be based in NY and Atlanta. Some of the positions will be opportunities to work from other cities or fully remote. Byron Allen, CEO of Allen Media Group, says, “TheGrio is the leader of fearless journalism and inspirational storytelling about Black people. No other Black news outlet has our cumulative audience reach or impact. This is a natural growth of our brand sponsorships, and editorial partnerships for TheGrio’s content on digital, mobile, streaming, podcasts, and social media.”

Job Description:

TheGrio is seeking a Podcast Audio/Video Editor to work on our slate of new podcasts. The ideal candidate will have professional experience in podcasts, audio and video production, as well as both studio and field recording. The ideal candidate will be able to edit together compelling stories from interviews, audio clips, and commentary, and serve as a full-on collaborator with podcast hosts and producers.

Candidates should have a minimum two years of audio or digital platform experience, proficiency in audio production tools (ProTools, Audition, or Audacity) and work on deadline.

Responsibilities:

Executing assignments with a strong understanding of TheGrio’s voice, brand and mission.
Excellent audio editing, special effects, and creative sound design.
Working with podcast producers to shape and execute an ambitious narrative work.
Shaping the edit around the episode concepts and providing editorial input.
Working as a team player capable of clearly communicating with key stakeholders.
Collaborating with hosts and media teams to meet their vision and clarify storyline when editing interviews into episodes, but also comfortable working autonomously.
Willingness to collaborate across platforms, products and businesses.
Ensuring each show meets the highest audio quality standards.
Editing 6-10 show episodes each week on deadline.
Cooperatively collaborates on production and post-production.
Diligently keeping up with schedules, and workflows for all podcasts.
Ensuring the accurate and timely management of an audio library, archives, and music.
Managing time so that podcast episodes and special features meet regular production schedules.
Sourcing audio material for each episode.
Ensuring the highest quality sound and video products.
Guiding and supporting junior staff on edits.
Managing episode uploads and publication, and organizing files in a storage system.
Maintaining standards and practices guidelines.
Proactively supporting a healthy newsroom culture with high performance and quality commitments.
Helping the teamwork through technical issues and anticipate technical needs.
Stays up to date on news and current affairs pertaining to Black America and the diaspora.

Education/Requirements:

Bachelor’s degree or equivalent work experience in communications, journalism, Web production or related subject preferred.
Minimum 3 years experience producing digital content at a major news network or online news publication.
Have a firm understanding of rights and clearances, and thoroughly track sources of material for licensing.
Must have expert-level experience with all aspects of digital video production.
Proven knowledge of online production and multimedia storytelling, online publishing systems and technologies.
Proven ability to prioritize and manage multiple projects simultaneously.
Demonstrated organizational and time management skills and works well under deadline pressure.
Story-driven editing and producing experience.
Strong knowledge of current events.
Passionate about amplifying the news and culture of Black people.

About Us:
We are the #1 Black-owned, digital video-centric news platform devoted to providing Black America with compelling stories and perspectives.

Established in 2009, TheGrio is a trusted voice in the Black community. In 2021, we’re continuing to reshape media narratives, uplift Black voices, and report from the front lines of our communities.

TO APPLY FOLLOW THE LINK: http://careers.weathergroup.com/

RBR-TVBR

Audio Producer and Writer

Radio+Television Business Report
3 years 4 months ago

NY-ATL-LA- Remote- Job Details:: Audio Producer and Writer

TheGrio

(n) grī/ō, ‘grīō: Journalist. Historian. Praise Singer. Poet. Musician. Curator. Storyteller.

TheGrio, is a digital, video-centric news community devoted to giving voice to trusted figures on the front line who inspire us every day, and to fresh perspectives who buck convention because there’s more than one way to be Black. We believe a well-informed community best determines its own interests. And so, TheGrio’s editorial mandate is to focus on news and events which have a pronounced impact on a Black global audience. We unabashedly explore culture and entertainment, health and lifestyle, politics and policy, business and empowerment, science and climate, tech and innovation, and everything in between that matters to us. From Kampala to Atlanta TheGrio is Black culture amplified.

TheGrio is strongly building its editorial staff. It is an investment in the business’s core competencies. These jobs will primarily be based in NY and Atlanta. Some of the positions will be opportunities to work from other cities or fully remote. Byron Allen, CEO of Allen Media Group, says, “TheGrio is the leader of fearless journalism and inspirational storytelling about Black people. No other Black news outlet has our cumulative audience reach or impact. This is a natural growth of our brand sponsorships, and editorial partnerships for TheGrio’s content on digital, mobile, streaming, podcasts, and social media.”

JOB OVERVIEW

TheGrio is looking for Audio Producers and Writers for its Podcast Network. The ideal candidates will help write and produce episodes for multiple podcasts per week. This job is located in New York, NY.

Responsibilities:

Assist the Managing Editor of Podcasts in all aspects of content creation.
Producing and developing episode content and show ideas that fit with specific Grio podcast themes – covering all aspects of the Black experience – including news, entertainment, politics, social justice, education, etc.
Research current events, trends, topics that keep theGrio’s brand relevant, fresh and impactful to Black audiences.
Writing scripts for multiple podcasts.
Collaborating with hosts and media teams to meet their vision and clarify storyline when editing interviews into episodes, but also comfortable working autonomously.
Ensuring each show meets the highest audio and video quality standards.
Cooperatively collaborates on production and post-production.
Diligently maintains schedules and workflows for all podcasts.
Ensures the accurate and timely management of an audio library, archives, and music.
Sourcing audio material for each episode.
Managing files in a storage system.
Proactively supporting a healthy newsroom culture with high performance and quality commitments.
Consistently thoroughly track sources of material for licensing.
Stays up to date on news and current affairs pertaining to Black America and the diaspora.
REQUIREMENTS

A Bachelor’s degree is required.
Deep knowledge and awareness of Black America.
Strong knowledge of narrative storytelling.
Excellent written and verbal communication skills.
Excellent organizational and time management skills.
Demonstrated organizational and time management skills.
Works well under deadline pressure with multiple projects in production at one time.
Ability to work independently, be proactive, and take initiative.
3 years’ experience producing/writing in audio industry, podcasts.
Maintains ethical journalism standards.
Works as a team player capable of clearly communicating with key stakeholders.
Have a firm understanding of rights and clearances.
Must have expert level experience with all aspects of audio production.
Proven knowledge of online production and multimedia storytelling, online publishing systems and technologies.
Story-driven producing experience.

About Us:

We are the #1 Black-owned, digital video-centric news platform devoted to providing Black America with compelling stories and perspectives.

Established in 2009, TheGrio is a trusted voice in the Black community. In 2021, we’re continuing to reshape media narratives, uplift Black voices, and report from the front lines of our communities.

TO APPLY FOLLOW THE LINK: http://careers.weathergroup.com/

RBR-TVBR

Managing Editor and Producer, Podcast

Radio+Television Business Report
3 years 4 months ago

NY-ATL-LA- Remote- Job Details:: Managing Editor and Producer, Podcast

TheGrio
(n) grī/ō, ‘grīō: Journalist. Historian. Praise Singer. Poet. Musician. Curator. Storyteller.

TheGrio, is a digital, video-centric news community devoted to giving voice to trusted figures on the front line who inspire us every day, and to fresh perspectives who buck convention because there’s more than one way to be Black. We believe a well-informed community best determines its own interests. And so, TheGrio’s editorial mandate is to focus on news and events which have a pronounced impact on a Black global audience. We unabashedly explore culture and entertainment, health and lifestyle, politics and policy, business and empowerment, science and climate, tech and innovation, and everything in between that matters to us. From Kampala to Atlanta TheGrio is Black culture amplified.

TheGrio is strongly building its editorial staff. It is an investment in the business’s core competencies. These jobs will primarily be based in NY and Atlanta. Some of the positions will be opportunities to work from other cities or fully remote. Byron Allen, CEO of Allen Media Group, says, “TheGrio is the leader of fearless journalism and inspirational storytelling about Black people. No other Black news outlet has our cumulative audience reach or impact. This is a natural growth of our brand sponsorships, and editorial partnerships for TheGrio’s content on digital, mobile, streaming, podcasts, and social media.”

Job Description:

TheGrio is seeking a Managing Editor Director and Producer to build TheGrio’s podcast network, create content and manage our podcast team. We’re looking for big thinkers with a passion for the Black community and demonstrated excellence in storytelling. This leader will be responsible for the development and business operations of our podcast network, which includes managing an original slate of podcast offerings from TheGrio and managing the podcast network as a platform for unlimited podcasts about the Black experience in America and globally. The ideal candidate is an expert in storytelling, podcast production, technical requirements, distribution models, advanced analytics, project management, as well as managing a team of hosts, producers, and editors.

The Managing Editor Director and Producer will work closely with theGrio’s editorial team to amplify and cross-promote original content on the website, as well as promote larger editorial goals and themes throughout our podcasts.

This leader should be highly organized, self-motivated, creative, collaborative, and familiar with the news and cultural issues important to Black America.

Responsibilities:
Building TheGrio’s Podcast Network as a destination for subscribers interested in podcasts by Black creators or about Black culture.
Manage a team of in-house hosts, producers, and podcast editors.
Working closely with Editorial, the Creative Director and various other departments, including businesses across Entertainment Studios, Ad Sales, Affiliates, Marketing, PR, Legal, Finance, etc., to create a powerhouse podcast network with its own community of engaged listeners.O
Overseeing production and post-production schedules, and workflows for all podcasts.
Ensuring each show meets the highest audio quality standards.
Maintaining the highest legal, ethical and journalism standards for audio publication.
Charting and leading the podcast team with an overall strategy, with corresponding calendars and milestones.
Operating as a chief audio storyteller— coaching and training your team on writing and producing episodes that are download-worthy and relevant to the audience.
Producing original content yourself.
Ensuring the accurate and timely management of an audio library, archives, and music.
Monitoring and managing licensing agreements.
Applying a deep understanding of audience analytics to all shows to organize and optimize content, assess trends, and develop innovative, dynamic content and products, and present reports regularly to leadership teams,
Monitoring metrics, analysis of the broader marketplace, including user behavior and feedback.
Helping the team work through technical issues and anticipate technical needs.
Stay up to date on news and current affairs pertaining to Black America and the diaspora.
Education/Requirements:

Bachelor’s degree (communications or journalism preferred).
4-5 years minimum experience in Podcast management, production.
Adept at relationship building and managing talent.
Ability to operate strategically and tactically as the situation demands.
A results-oriented and mission-driven leader who leans on building workflows and data-driven strategies.
Ability to work in a fast-paced, high-pressure environment without sacrificing accuracy and attention to detail.
Desire to achieve, flexibility and willingness to work the hours necessary to get the job done in a 24×7 environment.
Able to manage the repurposing and/or reversioning of various content.
Excellent collaborative skills and ability to work well on teams.
Experience using newsroom management systems and content management systems.
Strong interpersonal skills.
Knowledgeable in developing and producing rich content and a range of programming formats for multiple platforms aimed at broadening and developing audience loyalty.
Story-driven writing and producing experience.
Strong knowledge of current events.
Passionate about amplifying the news and culture of Black people.

About Us:
We are the #1 Black-owned, digital video-centric news platform devoted to providing Black America with compelling stories and perspectives.

Established in 2009, TheGrio is a trusted voice in the Black community. In 2021, we’re continuing to reshape media narratives, uplift Black voices, and report from the front lines of our communities.

TO APPLY FOLLOW THE LINK: http://careers.weathergroup.com/

RBR-TVBR

An ABC Radio Network Entertainment Reporter’s Star Dishes

Radio+Television Business Report
3 years 4 months ago

ABC Radio Network entertainment reporter Bill Diehl is out with a book.

’50 Years Of Celebrity Chatter (Or The Time I interviewed A Porn Star Naked)‘ has stories and quotes from almost all the well-knowns he’s talked with over the years.

Diehl dug deep into his archives for the collection, bringing back great memories, “It’s been a great ride,” said Diehl.

Among those chiming in on Diehl’s career: Barbara Walters.

“Bill Diehl has interviewed me countless times over the course of our respective careers,” she said. “His knowledge of the entertainment business is vast and his insight is always keen.”

The book is available on Amazon. It is available in paperback form for $12.95, and on Kindle devices for $7.95.

— Radio Ink

RBR-TVBR

Reflections on 2020, From the FCC Chairwoman

Radio+Television Business Report
3 years 4 months ago
This holiday season once again may look a little different than many of us might have imagined. But with vaccines widely available in the United States, many more of us have been able to reunite with family and friends during the past year. As FCC Chairwoman Jessica Rosenworcel sees it, “The personal networks that have supported us through these days have been important, as have the communications networks that make it possible for so many of us to stay in touch, stay working, stay healthy, stay informed, and stay entertained.”

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RBR-TVBR

AT&T Motion to Dismiss Denied in Circle City Spat

Radio+Television Business Report
3 years 4 months ago

Two motions filed by AT&T and DirecTV against the owner of Indianapolis’ MyNetworkTV and The CW Network affiliates that sought to dismiss a racial discrimination lawsuit filed against the MVPD service providers have been denied by the Chief Judge of Indiana’s Federal District Court.

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Adam Jacobson

Report: Teheran Cyberterrorists Behind CMG Attack

Radio+Television Business Report
3 years 4 months ago

In June, several Cox Media Group radio and television stations fell victim to a vicious cyberattack. Audio streaming was nonfunctioning for weeks. Some TV stations had extreme difficulties in producing a live, local newscast. The company didn’t comment on what was wrong. Now, new information has surfaced as to who the culprit is behind the cyberincursion.

All arrows point to Iran.

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Adam Jacobson

NATPE Miami Preview? NBCU Inks Ukraine Distribution Deal

Radio+Television Business Report
3 years 4 months ago

Is a harbinger of a strong programming sales market in 2022, and a healthy transactions marketplace at the upcoming NATPE Miami conference?

Television and Radio Broadcasting Company Ukraine, part of media holding Media Group
Ukraine, has signed a three-year contract deal with NBCUniversal Global Distribution for exclusive rights to broadcast its content in the eastern European nation.

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RBR-TVBR

How Was The August 11 EAS Test?

Radio+Television Business Report
3 years 4 months ago

On August 11, 2021, the Federal Emergency Management Agency (FEMA), in coordination with the FCC, conducted a nationwide test of the Emergency Alert System (EAS) using only the broadcast-based distribution system, otherwise known as the “EAS daisy chain.”

As FEMA explained, “[t]he intent of conducting the test in this fashion is to determine the capability of the [EAS] to deliver messages to the public in event that dissemination via
internet is not available.”

How did this sixth EAS nationwide test go?

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Adam Jacobson

ATSC Looks Ahead To CES Splash

Radio+Television Business Report
3 years 4 months ago

As 2021 comes to a close, NEXTGEN TV service is available to half of all U.S. television viewers — assuming they’ve shelled out hundreds of dollars as the economy hurtles into recessionary uncertainty.

For ATSC President Madeleine Norland, however, “next year is promising to carry forward the tremendous momentum.”

The PR push and continued quest to convince consumers that NEXTGEN TV is worth the investment enters 2022 on a strong note, indeed, as Norland others tied to ATSC will be in Las Vegas for the pandemic-plagued CES 2022 event.

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RBR-TVBR

Is AM Radio Future-Proof? Saying No To DAB Impacts the Answer

Radio+Television Business Report
3 years 4 months ago

RBR+TVBR OBSERVATION

As 2021 comes to a close, the subject of AM radio’s continued viability in the coming years has arose anew, driven by the decision of companies including Cumulus Media to surrender the licenses of stations that have had their fair share of challenges.

While some may shed a tear over these station’s final broadcasts, there is a bigger, more fundamental question that needs to be asked: Did the U.S. radio broadcast industry fail to future-proof itself when it decided to embrace in-band, on-channel HD Radio instead of progressing to DAB, which much of Europe and Australia have adopted? 

Yes, and no.

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Adam Jacobson

Cumulus Adds To AM Station Death Count

Radio+Television Business Report
3 years 4 months ago

In October 2020, Cumulus Media made an executive decision as to whether or not the transmitter for a pair of AM radio stations serving Savannah, Ga., should be repaired, or if it was more prudent to surrender the licenses of the facilities. Cumulus chose the latter, with WBMQ-AM 630 and WJLG-AM 900 disappearing from the Coastal Empire radio dial.

Now, Cumulus has decided to terminate the life of another AM radio station — this time in a hurricane recovery zone.

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Adam Jacobson

The InFOCUS Podcast: Marianne Vita

Radio+Television Business Report
3 years 4 months ago

Of the topics that have continued to attract the attention of broadcast media’s C-Suite leaders across 2021, addressable advertising is poised to remain front and center as a big concentration point in 2022. With video-on-demand a leader in addressable advertising, how can OTA and VOD collide, providing broadcast media with some solid revenue opportunities in the coming years?

That’s just one question Marianne Vita, SVP and Director of Integrated Strategy and Marketing at the VAB, answers in this fresh podcast arriving just in time for CES 2022, and the upcoming Matrix Media Ad Sales Summit and NATPE Miami in Miami Beach, Fla.

The InFOCUS Podcast is hosted by Adam R Jacobson, with the support of dot.FM.

Listen to “The InFOCUS Podcast: Marianne Vita” on Spreaker.

RBR-TVBR

The AM Radio Die-Off: ‘It Makes Sense’ To Sutton

Radio+Television Business Report
3 years 4 months ago

RBR+TVBR this week has offered no less than three articles about licensees who have opted to turn in the license of their respective AM radio stations. By January 8, 2022, four stations — each of them at least 65 years old — will disappear forever.

A Georgia Association of Broadcasters 2018 Hall of Fame inductee shares that this news shouldn’t be that surprising. Speaking of the Friday final sign-off of KDKD-AM in Clinton, Mo., Art Sutton says, “If this station and the other AMs leaving the air were viable businesses, they wouldn’t be going dark.”

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Adam Jacobson

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