A new deal with Nielsen has been reached, and the multi-year measurement and data agreement resolves a short-term matter that saw the mysterious absence of such TelevisaUnivision stations as WAMR-FM in Miami from the most recent Nielsen Audio ratings report for Miami-Fort Lauderdale.
One is the Chairman of NBCUniversal Local. The other is the Executive Vice President of leading media brokerage Kalil & Co. Both are now members of the National Association of Broadcasting Leadership Foundation's Board of Directors.
Travel to North Central Florida, and you'll find the University of Florida's main campus in Gainesville and the nearby city of Ocala. Here, Saga Communications operates under the "North Central Florida Media" brand, overseeing a pair of audio brands. As of today, those stations and the "352today" website have a new leader.
The nation's biggest audio content creator and distributor has a new CEO for the unit that includes its more than 860 local broadcast radio stations; its radio networks businesses (including Premiere Networks and TTWN); and the Enterprise Business Development Group. She rises from President of Markets Group & Sales Operations.
Brand recall increases when television is part of the media mix, compared to standalone channel efforts. In fact, a new Comcast Advertising report notes, recall rises 8.7 times when TV is paired with search, 1.8 times with social media, and 1.6 times with podcasts.
U.S.-based employers announced 60,620 job cuts in March, up 25% from 48,307 cuts announced in February. It is down 78% from the 275,240 cuts announced during the same month last year, according to a report released Thursday from Challenger, Gray & Christmas.
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