Industry News

KING OF PRUSSIA, Pa. — Audio commercials have a particular trait that sets them apart from visual advertisements, and the Pennsylvania Association of Broadcasters is now on a quest to illustrate that positive differentiation point to marketers.

Emotional engagement rings true with audio ads. And, the PAB is partnering with a former longtime Philadelphia radio station owner, along with a consumer engagement specialist, to prove its point.

The PAB is working with Sensory Logic, a Minneapolis-based company, and former WBEB-FM in Philadelphia owner Jerry Lee, now associated with Spot Q Services.

The agreement will see Sensory Logic test audio campaigns to ensure commercials are emotionally engaging to consumers, the PAB says.

Sensory Logic will also provide “detailed, step-by-step, feedback to help copywriters, agencies and radio stations create advertising campaigns that generate a larger return-on-investment.”

One individual eager to see the results of the study is Jim Loftus, former WBEB CEO under Jerry Lee and now a key figure at Seven Mountains Media alongside Kristin Cantrell. “Engaging commercials delivered results unlike anything that I’d ever worked with before,” he says. “Better results provided clients with activated consumers and helped grow our business, making WBEB Philly’s No. 1 station for more than 20 years.”

Lee was instrumental in developing Sensory Logic’s system to test and give feedback for Audio Commercials.

The PAB’s plan: to jump start audio testing on behalf of its members. The professional organization will initially pay for testing and feedback for 5 advertisers group member per market.

The goal of the PAB, Sensory Logic, and Jerry Lee’s Spot Q Services is to increase revenue for more than 3,000 Pennsylvania radio advertisers who annually spend above $10,000.

Sencore has announced advancements to the audio, closed captions and video capture features of the VB440 – Uncompressed Video over IP Monitoring Appliance.

The VB440, the newest addition to its VideoBRIDGE IP monitoring suite, focuses on
monitoring the latest uncompressed video over IP technologies; SMPTE 2022-6/7 and SMPTE 2110.

Enabling both early deployment and long-term system monitoring and troubleshooting of video, audio and ancillary data payload, the VB440 includes new audio features that include support for SMPTE 2110-31 compressed audio, 5.1 and 7.1 multichannel configurations and room meter analytics.

In addition to these features, this release adds 608, 708 and OP-47 caption support, including overlaying on the live video, an engineering view for caption command data, and grid view for alignment.

Expanding on the existing functionality, the VB440 now includes a rolling capture feature which allows users to capture hard to catch issues or events.

As with all Sencore products, the VB440 and the entire VideoBRIDGE product line are backed by Sencore’s ProCare support engineers.

More information about Sencore can be found at www.sencore.com

The NAB has revealed the recipients of the Digital Leadership Award, NAB Engineering Achievement Awards for Radio and Television and the Service to Broadcast Engineering Award.

The winners were honored during “The Future of Media and NAB Technology Awards,” a special event hosted exclusively on NAB Amplify.

NAB Digital Leadership Award

Established in 2015, the Digital Leadership Award honors an individual at a broadcast station, group or network who has played a role in significantly transforming a traditional broadcast business to succeed in the digital sphere. The 2021 Digital Leadership Award was presented to Adam Wiener, executive vice president and general manager, CBS Local Digital Media.

Wiener is a member of NAB’s Digital Officers Committee and is an Affiliate Board Member of Digital Content Next.

NAB Engineering Achievement Awards

Established in 1959, the NAB Engineering Achievement Awards are given to individuals who are nominated by their peers for significant contributions to advancing broadcast engineering. Awards are given separately for radio and television.

David L. Hershberger is the recipient of the 2021 Engineering Achievement Award for Radio. Having retired as Continental Electronics’ senior scientist, Hershberger worked for Harris Broadcast, Grass Valley Group and Axcera, focusing primarily on exciters and modulators for transmitters, and low-level signal processing. Hershberger co-developed the world’s first digital FM exciter as an experimental prototype and holds 21 U.S. patents.

David A. Folsom is the recipient of the 2021 Engineering Achievement Award for Television. He is the technology lead for Pearl TV specializing in the advancement of Next Gen TV through operational and technical education. Formerly, he was the chief technology officer of Raycom Media Inc, now part of Gray Television. Folsom has worked in broadcast and engineering management for more than forty years and holds two television equipment design patents.

Service to Broadcast Engineering Award

The Service to Broadcast Engineering Award is presented periodically to individuals who have provided extraordinary service to the industry. This year’s recipient is Brady Dreasler, corporate director of engineering and technology at Quincy Media, Inc. Dreasler began his career almost 50 years ago with Quincy Media, Inc. at WGEM-TV. He held various positions, including operations manager, local television sales manager and account representative. Throughout his career, he has gained experience in virtually every department of a television and radio station. Dreasler also serves as vice chairman of the NAB TV Technology Committee.

It owns radio stations in Victor Valley, California and Yuma, Arizona.

Now, it has launched a unique mobile app platform for all of its radio station brands as a way to gain more ad dollars in challenging small Southwestern U.S. markets.

The company winning the account: RadioFX Inc.

That’s the selection from El Dorado Broadcasters. 

Led by EVP/GM Chris Fleming, he says “I have long been a proponent of radio station brands becoming platform agnostic. Mobile is of primary importance as it is ubiquitous. Of almost equal importance is having the interface with Android Auto and Apple Car Play, making our brands part of the in dash experience.”

Mark Mitchell, VP Programming for El Dorado Broadcasters, adds, “The primary benefit will be the streaming capabilities for the user, but our stations will be able to do in app, unique contesting, audience polling, and we will have a chat function with our on-air staff – giving or audience yet another unique experience.”

John Wanuzng is the CEO of RadioFX Inc. He says, “Local radio broadcasters are the heartbeat of the American audio experience, and the family of El Dorado Broadcasters stations shines a bright light on how radio delivers a meaningful, entertaining and impactful listener experience to its local communities.”

Bitmovin, known for its online streaming video technology, has announced that VuClip, which delivers on-demand entertainment to emerging markets, has achieved “scalable, high-performance video encoding” with Bitmovin’s products on Google Cloud.

The deployment is part of a new Bitmovin service offering, “Bitmovin Cloud Connect,” that enables over-the-top (OTT) content providers such as VuClip to deploy the company’s cloud-agnostic encoding solution on all existing cloud platforms.

VuClip delivers on-demand entertainment to active users in emerging markets such as India, Southeast Asia, Africa, and the Middle East.

Bitmovin was able to achieve scalable high-performance encoding on Google Cloud by increasing VuClip’s probability of securing and using preemptive virtual machines (VM). Bitmovin does this through segmented transcoding, which enables VuClip to utilize Google Cloud virtual machines in parallel and reduce the cost of encoding. Bitmovin’s API is designed to efficiently move data with varying amounts of excess capacity so that less data is stored and less bandwidth used to distribute  acceptable, high quality video across CDN to diverse audiences.

The Bitmovin encoding solution is cloud-agnostic and supports multiple codecs such as H.264/AVC, H.265/HEVC, VP8, VP9, and AV1. It also offers advanced features such as per-title and three-pass encoding to guarantee that the streaming service is providing the lowest possible bitrate on video assets. These features ensure the delivery of video despite bandwidth restrictions. Bitmovin also releases SDKs that developers can customize enabling flexibility and fastest time to market.

Kim Komando is offering a new one-minute vignette program at no cost to radio stations.

 It’s an afternoon tech news update with a 60-second commercial.

“Examples of the digital insider tips that Komando will deliver to her radio audience include how to stop robocalls by changing one smartphone setting, ransomware prevention secrets and the best parental control smartphone apps,” her company stated in a press release.

 “It is offered to music, talk and sports radio stations as well as podcast and streaming platforms free of charge.”

Komando’s weekend radio show has 420 affiliates and is heard on the American Forces Radio Network. She does a daily morning tech news update that is heard on 389 stations.

“The new daily afternoon tech tip stems from an increase in listener demand.”

Komando began her career in tech as a salesperson pitching Unisys mainframes to corporate clients. She started writing and broadcasting about digital in the early 1990s and launched her radio career with a late-night call-in show about computers on an AM station in Phoenix.

The post Komando Launches Afternoon Tech Update appeared first on Radio World.

Cumulus Media named James Robinson as its vice president and market manager for Birmingham, Ala., where the company has five stations. Robinson steps into the role previously held by Bill Gentry, who is no longer with the company.

Robinson is former VP and director of sales, radio, television and digital for Univision Communications in San Antonio.

He has also held sales leadership roles for Radio One in Houston and for iHeartMedia in Washington, St. Louis and Memphis.

[Read: Boden Will Run Cumulus D.C. Cluster]

Robinson said the Cumulus stations in Birmingham “are iconic brands that have a history of deep commitment to the community and partner success.”

The cluster comprises urban AC station Hot 107.7/WUHT(FM) and several sports outlets. They are JOX 94.5 WJOX(FM), JOX 2 100.5 ESPN WJQX(FM), JOX 3 690 WJOX(AM) and Talk 99.5 WAPI(AM)/WZRR(FM).

The announcement was made by Mark Sullivan, senior vice president, operations at Cumulus.

The post Cumulus Tabs Robinson in Birmingham appeared first on Radio World.

The DRM Consortium says one of the benefits of its digital radio technology is the potential savings on power bills. Now it is promoting a calculator tool that it says can determine how much energy would be saved by a user that switches from analog to Digital Radio Mondiale.

The calculator was created by Simon Keens, sales and business development manager of Ampegon Power Electronics AG, which is a member of the consortium.

“The DRM Energy Efficiency Calculator (https://energyefficiency.drm.org) has been created using typical performance data from transmitter manufacturers,” the organization stated.

“It then calculates total expected energy usage for up to 10 transmitters by considering operational mode, time on-air and broadcasting technique assessing the energy consumption and electricity costs, based upon local market information.”

It said in the announcement that by comparing data sets for analog and DRM digital operations, it can estimate the potential “and often huge” savings broadcasters might expect from switching over to DRM.

DRM says the tool can be programmed into an Excel spreadsheet and distributed in PDF reports summarizing the findings.

The consortium will demonstrate it in an upcoming webinar on June 30.

The post DRM Calculator Highlights Power Savings appeared first on Radio World.

A look at the latest Spot Ten TV report shows a pharmaceutical brand is now the leader at the stations monitored by iHeartMedia-owned Media Monitors.

That hardly takes away the continued fight for consumers being waged by auto insurers through the use of spot TV.

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The latest Media Monitors Spot Ten Radio report is littered with in-house promotional announcements from Media Monitors owner iHeartMedia.

Is that a sign of a spot slowdown for national radio advertisers?

Answering that question may not be an easy one, as play counts may not equate to dollars spent by CMOs and brand managers at the radio stations tracked by Media Monitors.

Still, six of the top 10 spots represent fully paid brands, and Progressive was beaten by iHeartRadio Music Festival promo spots that likely aired only on the company’s own radio stations.

As such, the lone campaign of note for the week ending June 20 is for Liberty Mutual Insurance.  From nowhere, LiMu has grown in name recognition and brand value through quirky TV spots. Now, it is attracting potential customers via spot radio.