For two decades, he’s served as Marketing Director for the CBS and The CW Network affiliates serving the Cleveland TV market.
Now, he’s packing his bags and will soon enjoy Sonoran desert sunsets and perhaps a meal or two at El Charro.
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Its assets include NPR Member station WFYI-FM and PBS Member station WFYI-20 in Indianapolis.
Soon, it will be adding a low-power TV station to its property collection — thanks to a donation being made by a prolific trader of late in the LPTV arena.
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It’s been a topic of interest among marketers and advertisers for the last several years. And, for radio, achieving “addressable advertising” prowess hasn’t been easy.
Audacy Corp. believes it has a solution.
Introducing ADAN — the Audacy Digital Audience Network.
The audio content creation and distribution company formerly known as Entercom called ADAN “an addressable aggregate of over 60 million listeners that other audio platforms and streaming platforms do not reach.’
How so? As Audacy explains, each month the company connects with 200 million “fans” across its broadcast and digital assets.
More than 60 million of these listeners can be found on ADAN across its streaming content, on the Audacy app and on its podcasts.
“Through this high-performing audience solution, ADAN can target precise audiences at scale and deliver high-performing digital audio media strategies for Audacy’s advertising partners,” the company asserts. “Fully integrated into its tech stack, ADAN plans are optimized in real time, yielding actionable brand insights and detailed campaign reporting.”
Among the declarations from Audacy is that ADAN audiences skew “more affluent, are more likely to be college educated and are more diverse.” Then, there is the all-important unduplicated reach to listeners “that other audio platforms do not deliver.”
Audacy did not qualify this claim against competing organizations such as iHeartMedia.
“The creation of ADAN is exciting as we continue to build our Audacy streaming audio and podcast assets,” said Brian Benedik, Audacy Corp.’s Chief Revenue Officer. “The marketplace has moved to audience-based investment and our new ADAN offering is highly scaled with unduplicated digital listeners. We can target these audiences with precision and optimize campaign performance for better marketer outcomes. Our Audacy local and national sales teams are looking forward to working with our agency and brand partners in this capacity.”
Components of the Audience Network include Audacy’s broadcast brands; and podcasts from Audacy’s Cadence13, Pineapple Street Studios and American Public Media.
Exclusive stations, curated music stations from Audacy brands, talent and influencers and digital streams of MLB play-by-play broadcasts via flagship partnerships are also included in ADAN.
It says it is a “fierce defender” of the First Amendment and “the critical importance of the ability to freely express views, both popular and unpopular.”
That said, the NAB explains that the First Amendment “does not prevent private actors from exercising sound, moral judgment.”
That’s why the chief advocacy group for broadcast radio and TV wants any state-sponsored programming with ties to Moscow pulled from U.S. airwaves now.
What will operators in Kansas City and Washington, D.C., do?
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The market – and the world — is changing as the next phase of technological evolution is “human centered, inclusive and sustainable.”
With that, it is the belief of the organizers of this week’s GSMA MWC Barcelona 2022 conference — the GSM Association’s flagship mobile industry and technology event — that high speed capacity networks, 5G and data-driven technologies like AI and IoT “underpin the transformation as companies across sectors look for digitally enabled and bespoke solutions.”
Among the companies actively seeking solutions are radio and TV broadcasters serving North American audiences.
And, that explains why FCC Chairwoman Jessica Rosenworcel is in the Catalonian metropolis Tuesday (3/1) to appear in the keynote session, “New Frontier of Partnerships.”
“The next generation of Telcos face untapped growth but must adopt a holistic approach to its transformation,” the GSM Association says. “Part of the blueprint is expanding collaboration and dialogue with other industries, as doing so will be better for business and offer connectivity solutions ready for the new era.”
AI, ML … REINVENTING MEDIA
Joining Rosenworcel on the panel is Cristiano Amon, President/CEO of Qualcomm. Serving as the session moderator is The Wall Street Journal technology, media & telecom commercial sector journalist Sara Mascall. In her remarks, Mascall revealed that 5G and wireless technology advancements were key for WSJ journalists, as the publication takes an audience-first approach and consumes content “wherever, whenever.”
She noted, “It requires seamless data connections, and allows us to provide data-driven solutions from an editorial perspective.”
Perhaps one of the more startling session revelations came from Mascall, who shared that Artificial Intelligence and Machine Learning (ML) are being used by The Wall Street Journal for advertising alignment across its platform. In the case of AI, it is also being used in the newsroom, freeing up journalists to focus on big breaking news-type of stories — a chilling statement in a time when the Mercury News of San Jose, Calif., was skewered on the February 27 edition of CBS’s 60 Minutes for having what appears to be a 1-person newsroom. To others, AI is a reality of a greatly evolved news business — giving promise to both radio and TV to increase their news coverage while balancing staffing and expenses.
Following her short introductory remarks, Rosenworcel took the stage to talk about not only 5G, but “the next-next generation of wireless” — 6G. For Mascall, Rosenworcel is an individual who has had a “significant impact” on the technical revolution, one that began under former Chairman Tom Wheeler and propelled forward in a world without “net neutrality” under Rosenworcel’s predecessor, Ajit Pai.
For Rosenworcel, “Invention, innovation and imagination” served as the key themes of her prepared keynote address, delivered just before Noon, local time, on Tuesday. She noted that 5G communications networks are up and running in 112 countries, resulting in more than 95,000 5G deployments.
How do we go “deeper and further” with 5G deployment? Rosenworcel turned back to 1960, and the months before the election of John F. Kennedy as U.S. President. Then, Kennedy offered a call to action and a statement of belief to push the boundaries of technology to address the challenges of the world around us. This can be done again today, as Rosenworcel offered three ideas for a brighter wireless future.
First and foremost: freeing up more spectrum, especially in the mid-band airwaves. This, she said, is “key to delivering on the promise of 5G services.” Thus, 5G deployment must come at scale.
To accomplish this, spectrum auctions are Rosenworcel’s top priorities. She recalled the “successful” October 2021 prime mid-band spectrum auction, followed by the granting of some 5,600 C-Band licenses. Then came Rosenworcel’s “big reveal” — the U.S. will hold another spectrum auction, scheduled for July 2022, but this time in the 2.5 GHz band. She calls this auction offering “the single-largest swath” of mid-band spectrum we have for GHz.”
Rosenworcel’s move to more spectrum, in her view, also involves receiver improvements, tied to the next step in innovative spectrum management. This, she believes, aides in providing greater access to spectrum.
Lastly, on the subject of imagination, Rosenworcel touched on 6G, and how its development and future rollout is, like 5G, “matters for economic and national security” in the U.S. and globally.
PLENTY OF ELBOW ROOM
The midday session, which Rosenworcel did not participate in beyond delivering her prepared remarks, is perhaps the most relevant to radio and TV in the U.S. across the four-day event, which began Monday morning and concludes March 3. Many of the sessions are in-person only, although virtual and hybrid opportunities are being offered by conference organizers. Rosenworcel’s session was sparsely attended by in-person attendees.
A session held earlier in the day on Tuesday, including a “What’s Next for the Mobile Sector?” conversation that saw Republic of Korea Minister of Science and ICT H.E. Hyesook LIM offer a detailed overview of how “Korea’s 5G opened a new world,” was held in a small room with classroom-style desks attended by perhaps 50 in-person conference-goers.
Republic of Korea Minister of Science and ICT H.E. Hyesook LIMWhile the thin in-person attendance on Tuesday morning may be a warning sign that upcoming events including the 2022 NAB Show in Las Vegas could yield disastrously low numbers, the return of the broadcasting industry’s biggest global show in late April cannot be fairly compared to MWC Barcelona. For the GSMA, extremely strict vaccination and face mask rules are in place. Then, there is the war in Ukraine, resulting in the removal of a Russian pavilion from MWC Barcelona.
But, it could not be disputed that the in-person crowd size on Tuesday declined dramatically from Monday, when MWC Barcelona opened.
THE ‘NEW TECH ORDER’
“Diversity4Tech” was a topic discussed as the conference opened Monday, at a 9:30am CET session on “transforming the workplace” that was perhaps the most well-attended of the keynotes thus far. With attendees all wearing high-grade KN95 face masks and no social distancing, the auditorium-style seats quickly filled as GSMA Director General Mats Granryd weaved his way through a conversation before individual presentations from the heads of Swedish company Telia, global giant Vodafone and Spain’s Telefonica. The session also included pre-recorded presentations, delivered in Mandarin, from China Mobile, China Telecom and China Unicom.
The FCC on January 27 revoked China Unicom’s authority to provide telecom services in the U.S. This decision came after the Commission in March 2021 found that China Unicom Americas “had failed to dispel serious concerns” regarding its retention of its authority to provide telecommunications services in the United States. This act came after the FCC ordered China Telecom (Americas) Corp. to discontinue any domestic or international telecommunications services within the U.S. by Jan. 3, 2022 “in light of potential security threats to the nation’s telecommunications infrastructure.” CTA offered consumers mobile service under the brand name “CTExcel,” as a Mobile Virtual Network Operator (MVNO).
The Commission in May 2019 denied China Mobile’s telecom services application.
The MWC Barcelona conference saw a capacity in-person crowd attend a Monday morning session led by GSMA Director General Mats Granryd. In-person attendance on Tuesday fell dramatically from the first day of the four-day affair, which saw the Russian pavilion axed due to the war in Ukraine.Among the other MWC Barcelona sessions was a “ministerial programme” at 10am CET Monday turned its attention to digital inclusion and what it will take to get everyone connected.
Fintech and 5G session dominate the schedule, along with cybersecurity — a topic of particular importance given the Ukraine invasion by Russia and the threat of internet and IP attacks carried out by suspected Russia-based hackers.
In addition to the session featuring Rosenworcel, Tuesday’s sessions included an EsEt company spotlight on monetization and securitization of 5G and fiber networks.
An “ethical overview” of AI was a morning highlight.
For a look at the agenda for MWC Barcelona 2022 events on March 2-3, please click here.
MWC Barcelona 2022 attendees will receive a complimentary copy of the Winter 2022 RBR+TVBR Special Edition with their conference registration.Two new members of the Ads and Partnership Communication team are being welcomed at NBCUniversal. One of the new hires is the former Head of Corporate Communications at Comscore, where he guided the company’s external and internal brand communications with a primary focus on its media measurement narrative.
The other new hire is an ex-Senior Associate for Corporate Communications at Univision.
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His career in media measurement began in 1978, and he ascended to the Chief Executive Officer role at Comscore during a highly turbulent period at the media measurement and analytics company.
Now, Bill Livek is ready to conclude a four-decade career, as he has announced his intention to retire as Comscore CEO.
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“If you are in broadcast, streaming, or media today, you are a storyteller, and you know how quickly the industry is changing,” says Steve Petilli, CEO of Southern California-based media technology company Bitcentral.
That’s why a virtual conference the company is staging Tuesday (3/1) through March 2 is designed to provide a strong opportunity for attendees to learn, interact and meet as together with one unified mission — to define “the future of storytelling.”
Known for its media workflows for broadcast and digital video, Bitcentral is hosting DRIVE 2022.
It’s a free affair, and will include several client spotlights, “sharing stories from the heart of operations across the broadcast spectrum.” Specifically, DRIVE 2022 will explore the future of broadcasting and media, from syndication, FAST channels, monetization, and new OTT experiences, to cloud playout and master control.
Who’s on the bill? Sonny Cavazos, EVP/Director of Technology of Los Angeles-headquartered Entravision Communications will discuss the challenges, and advantages, in centralizing a master control operation.
Then there is Bonneville International Corporation’s Ryan Wood. he’s the Director of Television Engineering at its KSL-5 in Salt Lake City, and Wood will discuss how KSL-TV packages and monetizes its local sports/games and what it takes to achieve scale.
Lastly, Restflix founder and CEO Kevin Hillman will share more about his OTT experiences.
Other confirmed sessions include:
Attendees will also have the opportunity to interact with Bitcentral thought leaders by breaking off into different virtual rooms, each with their own product category, or attendees can connect and share stories with like-minded individuals in the Storyteller’s Lounge.
Add the U.S. Hispanic Chamber of Commerce to the growing list of organizations that have voiced their opposition to President Biden’s choice of Gigi B. Sohn to serve as the fifth and vote-deciding Commissioner on the FCC.
While calling out the White House for a lack of Latino representation across D.C., the USHCC takes particular aim at Sohn — largely for her support by the news organization led by Christopher Ruddy.
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Xperi Corporation SVP of Digital Platforms Ashruf El-Dinary and Capitol Broadcasting Company’s Peter Sockett are the recipients of the 2022 NAB Engineering Achievement Awards.
They will be recognized at the 2022 NAB Show, held April 23–27 in Las Vegas.
El-Dinary oversees the HD Radio systems engineering teams, manages the certification and quality control processes, and represents HD Radio technology standards in International Telecommunications Union (ITU) and international regulatory discussions. He currently leads the efforts for new broadcast applications, upgrades to emergency alerting, and deployment of digital radio solutions internationally.
Sockett is responsible for leading and steering the technology needs of CBC and preparing for the coming trends affecting broadcasting. He sits on the board of directors for the Advanced Television Systems Committee (ATSC) and is the chair of the ATSC 3.0 Advanced Emergency Alerting Implementation Team. He is a co-inventor of a patent for geolocation.
Established in 1959, the Radio and Television Engineering Achievement Awards are given to individuals who are nominated by their peers for significant contributions to advancing broadcast engineering.
NAB President and CEO Curtis LeGeyt will present the Radio and Television Engineering Achievement Awards during a session titled “Hollywood’s ‘Binge Times’ OTT Battle and NAB Engineering Awards” on Sunday, April 24 at 3 p.m.
Workflow automation specialist Telestream, which also offers media processing, quality monitoring and test and measurement products designed to enable the production and distribution of video, has unveiled the latest version of its remote media player.
Built for broadcast engineering, operations and post production personnel who need to visually QC files when they are remote from the media, GLIM plays master video files of any size and format directly to a browser without the need to generate a proxy.
The new release of GLIM features a new UI that places the video front and center to the user experience while surrounding the content with audio VU meters and a new “zoomable” mini timeline with selectable overlays for GOP, SCTE 35 and 104 markers, and Nielsen watermarking.
The latest version of GLIM also introduces a technology preview of a new luma waveform display with more scope tools to follow in subsequent releases.
When running GLIM on a commercial off-the-shelf (COTS) server, it supports up to five simultaneous playback sessions. A new, turn-key GLIM hardware appliance is now available which runs up to 15 concurrent sessions thanks to powerful GPU acceleration. GLIM can also run five sessions in an AWS EC2 environment or up to 15 simultaneous sessions when using GPU-accelerated instances of EC2.
GLIM is built upon the Telestream Media Framework, also used by the Vantage Media Processing platform.
Electronics Research, Inc. is welcoming to the company a new Western Region Account Manager for Television. He will be responsible for managing ERI’s broadcast television equipment sales in the western U.S.
Jeff Heldman brings over 30 years of experience in the broadcast and telecommunications industry to ERI, and he has 15 years of experience as a broadcast engineer in radio and television. At Indiana State University in Terre Haute, he was responsible for maintaining the radio station, several radio and television production studios, and training communications students to operate radio and television equipment. He then joined Harris Corporation’s Broadcast Communications Division (now GatesAir) after completing his degree as a radio and television proposal engineer and later as the quality control engineer in the television remote truck and studio construction division.
Following his time at Harris, he worked at Axcera LLC as a Television Sales Applications Engineer, rising to Sales Manager. Heldman joins ERI after working several years for Mitsubishi Electric in their Diamond Vision Division, where he supplied sales support and system design for the division’s large-format LED video display systems.
Dave Benco, ERI’s Vice President of U.S. Sales, commented, “ERI is delighted to add someone with Jeff’s experience to our U.S. Sales team. He brings significant engineering and applications knowledge to our Sales Team. He will be a valuable contributor to the company and the customers he is charged to serve and support.”
MwareTV, a cloud-based multi-tenant TV platform provider, has formed a partnership with Irdeto, known for digital platform cybersecurity.
The agreement allows Irdeto Control, a DRM platform, to be fully integrated into MwareTV’s IPTV/OTT distribution platform.
The first implementation of Irdeto with MwareTV will be rolled out at shared services provider MultTV in Brazil.
MultTV will offer MwareTV’s IPTV/OTT platform to its Brazilian ISPs as well as other service providers. MwareTV’s new platform will enable ISPs to launch their own TV service with a fully customized interface on Samsung Tizen and LG WebOS SmartTVs, Android and Android TV devices, iOS, AppleTV, FireTV and Roku. ISPs will have the option to use their own content or MultTV’s extensive library of content and channels or a mix of both.
The issues of content security, revenue protection and cyber threats are uppermost in the minds of all content companies. Irdeto Control, the company’s multi-DRM offering servicing some of the world’s largest OTT platforms, issues some 3.7 billion licenses a month.
Data and technology company Spherex has introduced what it calls “the first-ever global newsfeed that aggregates stories from around the world related to the globalization of TV and film content.”
Called World M&E News, the weekly newsletter is being offered free of charge as a service to the entertainment industry.
“As content goes global and culture becomes more critical to content success, World M&E News offers a snapshot of the issues and challenges of global content distribution,” Spherex says. “Media and entertainment companies need to pay attention to the cultural mores in the countries in which they are distributing content in order to avoid censure, loss of revenue and limited audience. Understanding the importance of culture as it relates to content globalization, World M&E News serves as a free, real-time resource for studios, streamers and networks looking to understand the global landscape as they ramp up international distribution efforts.”
To learn more about World M&E News, please visit the Spherex website.
A company known for its media processing and delivery technology is launching operations to support contribution and distribution in the North American market.
It’s an entity spun out of Tandberg Television in 2004 by 11 former employees that has gotten attention in Europe for its low-latency video delivery.
The company is Appear, and it “provides the backbone” powering its clients in the production, telco and broadcaster realms that wish to make immersive live experiences possible for their viewers.
Appear is headquartered in Oslo. The launch of North American operations is being done to support the company’s desire to tap into the Americas, with business expansion on its mind.
Dedicated headquarters are launching later this year; a team is already stateside in Nevada, California and Minnesota.
To scale up the North Amercian business, Appear recently appointed Ed McGivern as its North America General Manager and Mark Andrews as Vice President of Sales for North America.
McGivern has “extensive knowledge” of the live production and contribution markets, with more than 25 years of sales and business experience at companies including Grass Valley, Nevion and Tektronix.
Mark has an extensive technical and sales background, having previously worked at MediaKind, SeaChange, Ateme and Harmonic.
Since 2008, Appear has had a presence in the U.S. market thanks to its partnership with Sencore, in which it delivered distribution and contribution products under the DMG brand. While Appear is launching its own North American operations and will sell directly to customers, Sencore will continue to be “a strategically important and valued partner” in the region.
Appear’s hardware and software products include:
o X Platform: a high-speed video networking, enhanced IP security and advanced compression solution for the remote production, contribution and distribution markets.
o XC Platform: a modular head-end platform for IPTV and broadcast, supporting content acquisition, compression, stream processing including scrambling and multiplexing, with distribution options for cable, satellite and terrestrial networks.
o X10 DSNG: a dedicated solution for digital satellite news gathering (DSNG) that supports encoding, decoding and satellite uplink and downlink in a single chassis.
o NEO10: a software-based compression solution that comes pre-installed on Appear’s hardware that removes the complexity found in traditional server-based solutions.
Appear will be exhibiting its products and make its North American debut at the 2022 NAB Show in Las Vegas. Appear plans to introduce a new product at NAB — stay tuned for more as RBR+TVBR attends the event, with in-person coverage from April 23-27.
Ottawa-based Novra Technologies Inc. its subsidiary International Datacasting Corporation have been selected by LinkUp Communications Corp. to provide a migration and modernization path for radio networks still using the legacy ABR satellite receivers originally manufactured by Comstream, Radyne, Comtech and IDC.
While these units enjoyed widespread industry acceptance and ran reliably for over 30 years, they reached end-of-support several years ago.
LinkUp is providing an integrated replacement technology package based on the IDC MAP system—as well as installation and configuration services—to help networks easily transition with improved reliability, reduced downtime, and lower operating expenses.
The upgraded distribution package features the MAP family of professional audio products, designed and manufactured by IDC. These range from audio encoders and satellite receiver/decoders to network control and content management systems. Content management capabilities include everything from station ID insertion and regionalized fundraising campaigns to complete program replacement for remote sites.
For networks looking for a turnkey service to streamline and outsource their uplink operations, LinkUp offers a hosted service—based on the IDC MAP system—from their newly acquired teleport in Denver, CO. This includes satellite, internet, and hybrid delivery options using IDC’s MISTiQ cloud platform to ensure highly reliable, low-latency transmission. MISTiQ provides an ideal option for internet distribution and/or satellite backup.
LinkUp Communications designs, installs, supports and operates satellite and MISTiQ IP/Internet distribution systems for radio and television broadcasters supported by its highly experienced team of professionals with offices in Florida and teleports in Alabama and now Colorado.
LinkUp Communications President Mark Johnson commented, “We chose IDC as a partner and MAP as a platform because they provide the reliability, flexibility, and expandability we need to care for customers small, medium and large. We look forward to making a long-term home for this customer community and welcoming new networks to the service.”
Gary Carter, VP Business Development and Products for Novra Group/IDC, said, “LinkUp has been an excellent partner as we roll out new solutions for broadcasters, providing the alternatives they need in today’s rapidly changing media distribution landscape. We are committed to long term sustainable network infrastructure, that’s why we took over and kept manufacturing ABR receivers as long as possible—to help our customers. Now we are excited to be helping the team at LinkUp provide a convenient reliable transition strategy for those networks and many more.”
Digital advertising platform KERV Interactive has unveiled new features for its KERV TV solution with dynamic CTV QR product.
After testing the product with customers over the last year and generating scans, the KERV TV product is rolling out new features including placement options on screen, linking options to products and a simplified process of inserting QR codes. These features were designed to make it easier to implement QR codes in CTV ad campaigns while also driving measurable ROI for brands.
KERV TV now includes the ability to dynamically move QR codes on screen while streaming based on the context of the video. This includes on-screen products and objects, as well as the time of day and product availability.
Brands also have more choices when it comes to links. CTV QR codes generated through the KERV platform can lead directly to product pages, websites, or even add to calendar events. When paired with other KERV products, brands can also direct QR codes to fully interactive versions of the video as a companion shopper, featuring products that are a part of the programming on the user’s CTV.
Brands have access to reporting metrics that are unique to KERV TV, including object-level engagement, intent, and user scan data, which can then be used to sequentially inform activities with other KERV products.
“The recent notable success of QR code campaigns is proof of how strong the potential is to drive consumer intent around these types of experiences,” says Jay Wolff, SVP Partnerships at KERV Interactive. “KERV’s unique Dynamic CTV QR product revolutionizes the way consumers interact with content while providing brands with never before seen metrics.”
KERV began testing CTV QR campaigns with clients over a year ago and has seen consistent success, globally, increasing time spent and value facing brands inclusive of driving measurable ROI.
Local radio and television broadcasters from across the nation gathered on Monday in Washington, D.C. for the NAB’s annual State Leadership Conference.
The convention featured speeches from several members of Congress about issues affecting the broadcasting industry and preparations for attendees’ meetings with legislators and regulators on March 1.
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For investors seeking some good news from the nation’s dominant provider of audience measurement and data analytics information, perhaps the just-released Q4 2021 financial results will provide that.
Nielsen’s Q4 2021 Earnings Per Share beat the Zacks Consensus Estimate by 27.8%.
Unfortunately, Nielsen’s revenue in the quarter fell short of Wall Street analysts’ forecasts. And, NLSN slipped in Monday’s trading.
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FMR Associates, an international media research firm that specializes in strategic marketing studies and has extensive experience in radio, has signed exclusively with G Accelerate for radio affiliation and ad sales in the U.S.
The deal makes FMR’s research services available to radio stations for the first time on a barter basis. The announcement was made by Jim Higgins, President and Chief Executive Officer of G Accelerate Networks, and radio veteran Kent Phillips, Managing Partner of FMR Associates.
“In today’s data-driven marketplace, it’s imperative that radio stations fully understand their audience’s evolving tastes,” Higgins said. “Speculating on what listeners want doesn’t cut it anymore. Kent is well-known and respected across the radio industry. At FMR, Kent is leading a team of experts in both research and radio to deliver the listener facts and insights that stations need to compete, stay ahead of new trends, and win ratings.”
FMR’s research services include:
“When Jim launched G Accelerate, I knew he was the right partner to lead FMR into barter deals with radio stations,” Phillips said. “While cash arrangements are always an option for new and existing affiliates, with G Accelerate we are now able to extend our research services to stations that find a barter deal works better for them. There just isn’t anyone else I would trust to do this with.”
Higgins added, “We’re delighted to partner with FMR and offer their exceptional research services on a barter basis to radio stations across the country. The robust data from FMR’s research goes deep to gauge listener satisfaction and identify market opportunities with rigorously tested, comprehensive surveys that are customized to fit a radio station’s specific research objectives.”
FMR’s Perceptual Research Studies assess media usage patterns, preferences, awareness and/or imaging, and include tracking studies to measure over time. All FMR Reports include an analysis of key demographic and ‘behavographic’ variables.
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