Aggregator

.

Rep. Greg Walden, Republican from Oregon, knew the question was coming before it was asked. After all, as soon as he’d announced that he would not seek another term in 2020, people had begun to wonder if the former radio owner might not have his eye on eventually becoming leader of the National Association of Broadcasters. 

“There was all this speculation that Gordon Smith was resigning and that was why I was stepping aside,” said Walden with a chuckle, referring to the current president/CEO of NAB. 

“No. It’s none of the above. Look, I love broadcasting. It’s in my veins. It shows on my soldering iron-burned hands. I grew up in broadcasting and it’s a great industry.”

Walden, 62, will leave Congress in January 2021. He came to the Hill in 1998 and most recently has been the top Republican on the House Energy and Commerce Committee, which maintains principal responsibility for legislative oversight relating to telecommunications. That means Walden is intimately aware of the issues facing the broadcast industry.

SAVVY AND SERIOUS

Much of the media coverage of Walden’s decision focused on the outlook for the GOP in next year’s elections. 

Politico put it this way in late October: “The Oregon congressman is the 19th House Republican to announce they are retiring at the end of this Congress, a sign of how difficult it will be for the GOP to win back the majority in what’s already shaping up as a tough 2020 election. Having President Donald Trump’s name at the top of the ticket will ensure turnout among his supporters, yet it’s also expected to bring Democrats out in huge numbers as well.”

Politico characterized Rep. Walden as “well-respected by colleagues from both sides of the aisle, who describe him as both a savvy politician and serious legislator who likes to dig into the nitty-gritty policy details.” It noted that he is a former chief of the House GOP’s campaign arm who “earned a reputation for party loyalty over his past two decades in Congress” but said he “has been quietly picking and choosing his battles with Trump this year, fueling speculation he might be eyeing the exits.”

Specifically, it reported, Walden “rebuked the president over the hugely controversial border wall project, backed Russia sanctions over Trump’s objection, voted with Democrats to end the historic 35-day government shutdown and has been vocal about addressing climate change. But Walden also has stood by Trump throughout the Ukraine scandal and fallen in line on other key issues.”

WHERE’S WALDEN?

NAB released a statement regarding Walden’s retirement from Smith, a former U.S. senator: “I was lucky to have served with Greg Walden in both the Oregon legislature and in Congress, and can honestly say he is one of the finest public servants I’ve ever known. Greg’s career has been defined by success — as a committed local broadcaster, as a bipartisan political bridge builder and as a brilliant legislator,” he said.

“Congress is a better place because of Greg Walden, and I’m certain he will make a positive difference in whatever path his future may hold.”

Rep. Greg Walden and wife Mylene arrive for a formal dinner at the State Department, honoring recipients of the Kennedy Center Honors in 2018.
Photo by Ron Sachs-Pool/Getty Images

Walden and his wife Mylene owned and operated a group of radio stations for more than two decades in Hood River, Ore., until 1998. The town is in the Columbia River Gorge. Earlier, Walden worked at stations his parents owned. His duties included working on air, doing traffic and even a little engineering. Walden also is a licensed amateur radio operator (W7EQI).

In his role on the House Energy and Commerce Committee, Walden worked to “pass legislation to grow American jobs by expanding access to wireless broadband, spur new U.S. technology and innovation and protect the Internet from government control,” according to his official bio.  

Speaking with Radio World, Walden reflected on his time in Washington and the current regulatory environment. Some replies have been edited for length and clarity.

Radio World: How did your radio background give you unique perspective on items that came before the  House Energy and Commerce Committee? 

Rep. Greg Walden: As a community broadcaster who owned radio stations for 20 years and who grew up in a family of broadcasters. In fact my father was a broadcaster going back to the 1930s, so you really learn about listening and learning about people in your community. It’s about localism. All of those things that broadcasters do so well. Those principles and the engrained institutionalized service to community really served me well when I came to Washington.

As a broadcaster I did sales calls. I wrote ads. I did news. All of those things helped me because it taught me how to be in touch with the community. That helped me politically. And did give me an insight into the issues broadcasters still face today.

Walden at work with legislative assistant Ted. The sign on the desk says “Pull Up Yer Big Boy Boxers & Git ‘er Dun.”

RW: What are your views on the state of government regulation in the lives of broadcasters?

Walden: There is a place for regulation. We don’t want pirate radio stations crashing on top of licensed radio stations. I think under this FCC and the leadership of [Chairman] Ajit Pai and [Commissioner] Mike O’Rielly, they have really recognized the need to get rid of unnecessary regulation. 

I’ve talked to Chairman Pai about our experience as broadcasters and the things we needed to do and the unnecessary parts. We had a public file that no one looked at except for the occasional FCC inspector. It’s important that we get to the things that matter, and not burden local broadcasters with things that no one cares about in today’s age.

RW: What is your position on performance royalties? Should radio be paying artists to play their songs?

Walden: I think artists benefit terrifically by broadcasters getting their music out to listeners. We already — and I say “we” because I still talk in the broadcaster’s vein — we are already paying a lot of money to the record companies. My preference is to have them figure it out amongst themselves.

RW: NAB is on record as saying they would prefer the Department of Justice defer to Congress to determine any material changes needed to the music licensing structure. Could that happen?

Walden: I can’t say. I know the pressure seems to have grown on radio broadcasters since online music services began paying performance royalties. Right now it’s in the DOJ’s hands.

RW: What do you think about the pending deregulation proposals before the FCC?

Walden: I watched what happened after the 1996 Communications Act and I think it really helped provide the market share that was necessary to allow for stations to group up. That happened in our case. We went from two, then three and finally five radio stations. The ones we purchased were not doing that well. And by the time we were done we had a synergy to allow for a more competitive group. 

We have a hugely competitive marketplace these days, and I want broadcasting to be able to grow and flourish and serve their local communities. There has been a lot of debate about national caps and such. So there is much to be discussed, but we have to make sure we maintain the viability of broadcasting. We don’t want to go the way of newspapers. It’s important there is competition and not have monopolies, but we want competition designed in this era and not the 1940s and 1950s era.

RW: You’ve said you’ve been watching spectrum issues and especially the battle over dividing up the C-Band. Are you worried about the damage that could be done to established downlinks for broadcast?

Walden: Yes, absolutely. In fact we have had subcommittee hearings over which way to go and how much to divide up. We are having a vibrant debate about which direction to go and how much spectrum should be freed up. We need to stay ahead of the 5G rollout in this country to make sure it works. 

I think there is a way to accommodate that and still make sure broadcasters using the mid-band spectrum can continue to get the programming they need without interference. There are different options to make that happen.

I met with the head of the Congressional Budget Office recently on this very topic. They are looking at whether an auction performs better for taxpayers or a private sale. [FCC Chairman Ajit Pai subsequently signaled that he plans to seek a public auction of C-band spectrum. — Ed.] 

We are working our way through it. I’m still in the information-gathering mode. I know I don’t want rural areas of America to go under-served all of a sudden because you don’t have the bandwidth anymore. I don’t want interference. Some of it could be replaced by fiber but not all of it. I represent some very rural areas where fiber just wouldn’t work for broadcasters to continue receiving programming. 

Walden at work. “It’s important there is competition and not have monopolies, but we want competition designed in this era and not the 1940s and 1950s era.”

RW: You’ve been critical of the FCC in the past when it was under different leadership, saying it was not transparent enough. Has that aspect of FCC operations under Chairman Pai improved?

Walden: Oh yes. There were periods under previous leadership when the FCC was antagonistic and almost hostile toward broadcasters. I think that has changed greatly. That’s very encouraging. True, the FCC is the cop on the beat, and if you are a licensee you have certain obligations that have to be met. But my experience as a former broadcaster and as former president of the Oregon Broadcasters Association years ago, I think this commission recognizes the amount of community service radio provides.

RW: Another FCC question. They have been criticized by some as being slow to move on AM revitalization. Is the FCC doing enough to help AM radio?

Walden: I was the owner of two AM stations. One was a former daytime that we were eventually allowed to drop to about 13 watts to remain on the air 24/7. Another was a 1,000 kW AM. I want to see AM survive and thrive. It’s especially important for new entrants into broadcasting, the diversity of programming. 

It certainly has been slow-moving, but it has been an initiative of Chairman Pai to get it done. It is one of those things on my bucket list to try and get it into a better place.

RW: What do you hear from the White House? And what is their view on broadcast industry priorities?

Walden: I think it is pretty positive. I have several former staffers in the White House working on communication issues. They understand the importance of having a vibrant broadcast community. We are all looking at what is next. They are aware of the C-band spectrum issues. 

As for radio, this is an administration and a president that is a big fan of broadcast in general. 

RW: You were chair of the House Energy and Commerce Committee when Republicans held the majority in the House. Can you reflect on issues broadcast you tackled?                  

Walden: I think we had a good run of it. On the TV side, the digital transition, we were able to go back and get another $1 billion to help cover the transition costs. We really dug in to make sure that with changes in the tax laws that we didn’t lose the deductibility of advertising. That was a big threat to broadcast and other industries that depend on advertising.

I think I’ve been helpful in efforts to enact good public policy that has been a positive for the broadcast industry.

RW: You were a vocal supporter of getting FM chips into cell phones. Could you have pushed any harder on that, short of a mandate?

Walden: Well, that was the nuclear weapon, mandating something, especially a new technology. We haven’t done that in other areas. When you begin putting in federal mandates, especially on technology, it can create a whole bunch of unintended consequences and legacies. And I don’t think we could have passed that through Congress anyway.  

I did use my bully pulpit the best I could to nudge these companies into adopting the FM chip. Even with my limited engineering experience, I was able to push back on their weak arguments. We made some progress. It’s just unfortunate we didn’t get it into the iPhone. I never understood why (Apple) didn’t go down that path.

RW: You’re 62 years old. What will you do next when your term expires early 2021?

Walden: I’ve enjoyed the 30 years of public service, counting my time in the state legislature in Oregon. But my wife and I, while we have enjoyed it, we are ready to close the chapter on public life. I’d like to do something else, but I don’t know what that will be. I’m ready to take on a new challenge.   

RW: And there is nothing to the NAB rumors?

Walden: Gordon Smith is a dear friend. He’s a fellow Oregonian. We served together in the state legislature and in Washington. His contract runs through I think 2023, so he has a long time to serve yet in that role.

RW: Will you remain in the Washington area or live year round in Oregon?

Walden: Oregon is home. We still live in Hood River in the same house we bought in 1987, about five blocks from the radio stations we owned. It’s a great home. I don’t know the career path that is out there, but Oregon will always be home.  

RW: Any thoughts about a return to broadcasting once you walk away from public service? 

Walden: You know, I was speaking with Jeff Smulyan [founder and CEO of Emmis Communications] recently, and I asked him if there was an overnight shift somewhere, where I could work the board. He told me I could have a shift on the hip-hop station in New York City. I don’t see that happening!

The post Greg Walden Prepares to Close a Chapter appeared first on Radio World.

KJR founder Vincent Kraft’s first microphone was a “Wonderphone,” originally developed for the Dubilier Wireless Telephone. From the collection of Sonny Clutter.

The question of which station was the first broadcaster in the United States has been debated for most of the past century. KDKA in Pittsburgh historically has received this honor, due principally to the untiring early efforts of the Westinghouse promotions department. But there is overwhelming evidence that a handful of other broadcasters in fact preceded KDKA.

One reason for the controversy has been disagreement on the criteria that should determine who was “first.”  Additionally, we must distinguish between the “oldest” and “first” station. Evidence of rudimentary broadcasting exists as far back as far as 1912, but all these activities came to a halt during World War I when all non-government broadcast stations were ordered off the air. After the order was finally lifted by the Navy on April 15, 1919, broadcasting gradually resumed in several cities, but these operations were sparse and sporadic until the big “radio boom” of 1922 when hundreds of new stations debuted almost overnight. Most of these early broadcasters did not survive radio’s first decade. 

Additionally, it took some time for the Department of Commerce, which regulated radio activity in those days, to recognize broadcasting as a separate class of station and create a specific license for it.

[2020 Radio History Calendar Available Now]

It wasn’t until Dec. 1, 1921 that regulations were created to define broadcasting as a distinct class of radio station, and by that time there were already dozens of stations on the air. Those first pioneer broadcasters operated under several classes of license: Amateur, Experimental or Limited Commercial. (The first station to receive an actual “Broadcast License” was WBZ in Boston late in 1921). Nonetheless, most of these early stations were broadcasting in the true sense of the word, as they were sending out voice programs of information and entertainment on a regular schedule to a public audience.

Another factor that has made it difficult to clearly identify who was first is that, although some well-known pioneer broadcasters such as KDKA and WWJ had clearly defined “start dates,” there were others that began as amateur or experimental stations with irregular schedules and then gradually transitioned into serious broadcasting activities. 

Such is the case of KJR in Seattle. Its exact starting date in 1919 is not recorded, and it appears to have made a gradual transition from a personal hobby station to a serious broadcast operation over the course of a two-year period.

7XC

The first entry for KJR in the Department of Commerce records is dated April 1, 1922: “KJR, Commercial Land Station, 360 and 485 meters, Vincent I. Kraft.” Although we can consider this to be the official starting date for the station, the pre-history of KJR was documented in a letter written by station founder Vincent Kraft in 1962. He wrote: 

Vincent I. Kraft was Seattle’s first broadcaster. He created a local sensation in 1919 by playing phonograph records over his station 7XC. In July, 1920, he broadcast the results of the Dempsey-Carpentier fight for the local audience. By 1922, Kraft’s station had become KJR.

Shortly after World War I, in late 1918 or early 1919, amateur stations closed during the war were allowed to re-open. These re-opened stations immediately reflected the advances made during the war, and installed equipment for transmitting voice and music, whereas prior to the war they had all been dot-and-dash code stations. Among these re-opened stations was my own, with the new call letters 7AC. There were several “wireless telephone” stations under amateur licenses. I received an experimental license with the call letters 7XC for developing this phone equipment. It was on the air with voice and music from 1919 on, as were several other amateur stations. 

In 1921, the Department of Commerce, then the sole licensing authority for the government, created a new class of stations and named them “Broadcast Stations.” I immediately applied for a new broadcast license for the equipment which had been operating for a couple of years under the call letters of 7XC. At the same time that these new broadcasting station licenses were created, a new regulation went into effect prohibiting amateur stations from transmitting music. 

[WTMA Celebrates 80 Years in Charleston] KJR began broadcasting as 7XC from this modest home in Seattle’s Ravenna neighborhood in 1919. Kraft broadcast phonograph concerts for 45 minutes each evening from his 10-watt transmitter.

At first, Kraft’s little 10-watt station broadcast from his home in the Ravenna District of Seattle, and later from his downtown radio parts store. But by 1924, KJR was broadcasting daily with 1,000 watts from the prestigious Terminal Sales Building in downtown Seattle.

Kraft then built three other prominent West Coast stations — KEX in Portland, KGA in Spokane and KYA in San Francisco — and tied all four stations together with telephone lines to create one of the country’s first radio networks.

In 1928, he sold his interests in his four stations and network, but he went on to build KXA in Seattle and several stations in Alaska. 

THE CENTURY MARK

As for KJR, it went on to have a colorful history. The station’s second owner built it into a huge operation before bankrupting the station and going to jail for embezzlement. It was then acquired by NBC, which later sold to the operators of KOMO, and the two stations operated together as the Seattle affiliates of the NBC Red and Blue networks until 1945. 

The station again gained prominence in the 1950s as one of the country’s premier top 40 stations, managed by Lester Smith with celebrity partners Danny Kaye and Frank Sinatra. Today, KJR is a 50 kW sport-formatted station operated on 950 kHz by iHeartMedia.

KJR’s 1,000 watt transmitter is shown in the Terminal Sales Building in 1924. The transmitter was custom built by Kraft’s Northwest Radio Service Company.

Next year, Radio World will celebrate broadcasting’s official centennial, recognizing the birth of WWJ, KDKA and other pioneer broadcast stations in 1920. Before then, during what can be considered to be broadcasting’s “pre-history,” there was a smattering of experimental activity in a few locations around the country. 

It is well documented that Charles Herrold in San Jose was making weekly voice and music broadcasts as early as 1912. Lee de Forest was broadcasting over his station 2XG in New York City both before and after the war, and 1XE, the AMRAD station near Boston, was also experimenting with voice and music during those same years. 9XM in Madison, Wis., a predecessor to WHA, had been broadcasting weather and market reports in Morse code as early as 1916, although it didn’t begin voice broadcasting until November, 1920. 

The custom-built 5,000 watt transmitter in Lake Forest Park, 1927. Chief Engineer Clarence Clark is at right in this photo.

So while KJR in Seattle was certainly not the first station to broadcast, it may be the oldest station to operate continuously from its amateur radio beginnings in 1919 up until the present day. 

[Read about Graham McNamee, radio’s first superstar announcer]

In future “Roots of Radio” articles, we plan to salute a number of pioneer broadcasters as each reaches its own centennial date. As has been often said: Stay tuned.

John Schneider is a lifetime radio historian, author of two books and dozens of articles on the subject, and is a Fellow of the California Historical Radio Society. Find more history articles at the Roots of Radio page.

The post The 100th Anniversary of KJR Seattle, 1919 to 2019 appeared first on Radio World.

Planning a new studio project? Whether upgrading a studio or building one from scratch, there are a number of points radio broadcasters should keep in mind — right from the planning phase — to ensure the successful execution of their project.

“Designing the Ideal Radio Studio” guides you on your journey toward your perfect radio facilities. It offers examples of different studio builds; provides tips from industry experts on how to meet your goals; where to begin; questions to consider; how to select the right gear for your needs; and more.

This latest ebook includes articles from Clark Novak, radio-marketing specialist for Lawo, who gives advice on what station managers need to know before building an IP studio and 2wcom Sales and Marketing Manager Anke Schneider, who shares insight on cross-media adoption.

In addition, Gary Kline of Kline Consulting discusses key points radio broadcasters should consider when designing or renovating a studio, and we offer an in-depth look at innovative radio complexes around the world.

Read it free here!

The post Designing the Ideal Radio Studio appeared first on Radio World.

.

.

.

.

.

.

Schematic for THAT Thing, a do-it-yourself preamp/electronics project by Curt Yengst, featured in the Jan. 8, 2020 issue of Radio World.

The post THAT Thing Supplemental Material appeared first on Radio World.

The author is membership program director of the National Federation of Community Broadcasters. NFCB commentaries are featured regularly at www.radioworld.com.

For much of community radio, the holiday period is a time for stations to do a bit of regrouping. Fall pledge drives are long gone. Giving Tuesday is over. And our year-end campaigns are already in flight. Our listeners and donors are occupied with the hustle of the holidays. Even some of our staff and volunteers are taking a needed and deserved break.

During the holidays, what is an earnest community radio person still at the station to do? The list is longer than we may care to recall!

[Read: Community Broadcaster: Generation Shift]

Studio maintenance is an excellent task to handle during this season. An engineer at my old station simply loved to use the holiday period to open up sound boards and dust, check loose wires, redo the tape that had worn down from people touching mixers, and recalibrate turntables and sundry equipment in master control. If your volunteers are gone, the Christmas and New Year breaks are perfect to flip on your automation system and roll up your sleeves to fix up the little things we neglected during the year.

Not to shame you, but how about cleaning up that desk, or other things around here? It is very easy to let clutter take over our spaces. I spent plenty of dead time during the holidays replacing light bulbs, vacuuming floors, filing papers, and taking down faded fliers from bulletin boards. If the calls are not coming in too much and email has slowed too, this is as wonderful a time as any to tackle the pickup you meant to do during the dog days of summer.

Oh, shoot! Did you forget to do that filing?! You would be surprised how often stations blank on doing their electronic submissions with the Federal Communications Commission, whether it was a quarterly issues report, a biennial ownership filing or — Uh, Oh — Form Two and Three from that Emergency Alert System test all those months ago.

Having conversed with many good folks at the FCC and other agencies, I can tell you the last thing they’re focused in on is dinging you with a hefty fine. However, they do need to ensure the public that you are meeting your obligations in using the airwaves and in service to the noncommercial educational mission to which you are devoted. This next two weeks is an excellent time to dig out the calendar and make sure your station has done its required filings this year. The last headache you ever want is to have your station’s license renewal period reveal missed filing dates.

Holidays make soaking in media a tempting proposition. Especially now, the news cycle could easily suck you in to reading impeachment analyses literally 24 hours a day. However, with the elections ramping up next year, fundraising is likely to be tougher come your spring campaign. How about using the holidays to craft your fundraising messages? Whether your station provided gavel-to-gavel coverage of the House of Representatives’ deliberations or just a welcome respite from the rancor in the public square, your station has a story to tell. Why are you relevant? How do you enhance your community? Why should people donate to your station over the scores of candidates, nonprofits and interest groups vying for funds in 2020? These are complicated questions that the holidays may give you a little head space to flesh out.

Earlier in the month, I suggested that enterprising people like you might consider creating your New Year’s resolutions. There are also lots of innovations to try out locally. One station formed a book club to engage listeners. And that’s only the beginning. We’re in an era of ambitious ideas. Now is the time to put some on your list for things to do at your community radio station in 2020.

Regardless of how you utilize these holiday weeks, we at Radio World, NFCB and beyond hope your break is restful and recharges you for a fabulous New Year.

The post Community Broadcaster: The Last 2019 To-Dos appeared first on Radio World.

Fig. 1: Damage to your tower fencing is a serious concern — and tower sections do not correct the safety violation.

So when a vandal cuts through your tower fence, Fig. 1 (at right) is an example of how not to prevent further break-ins or correct the safety issue.

Yep, those are tower sections placed along the cut fencing. No names here, to protect the contract engineer who found this; it was not his work.

The FCC takes a harsh view on safety violations like this. An unsecured fence is certainly a safety issue. This is a good reminder to inspect all your station towers and fencing periodically.

Fig. 2: Plastic muffin or mini-cupcake holders are useful in the shop. * * *

Brian Urban was in the audience for a recent episode of Kirk Harnack’s “This Week In Radio Tech” (TWIRT). I was a guest on the program, in which Kirk and I related a number of neat tips for engineers.

One of the tips was to use an aluminum muffin tin to hold small parts as you disassemble equipment. The depressions in the tin keeps parts organized, so they all get reinstalled in the proper order. 

Fig. 3: The small indentations hold parts; the hinged top keeps everything secure. (Co-workers also will enjoy the baked goods that come with the plastic container.)

Brian, who is the coordinator for the Television Studio Lab at Austin Community College, had another suggestion: Grab your phone and take pictures as you disassemble things. Those pictures can be invaluable in showing how a complex assembly goes back together.

Don’t have a muffin tin available? Before you raid your kitchen, treat your staff to some of those grocery store-prepared muffins or mini-cupcakes (Fig. 2). They are sold in flexible plastic containers, usually with a hinged lid. Store the parts in the indentations in the plastic as shown in Fig. 3 and save the muffin tin for baking.

* * * 

We so depend on the eagle-eyed readers of this column! 

An example is California’s Robert Lilley, who pointed out that in our discussion about Windows 7 “not genuine” in November, the correct address is www.itechfever.com (the letter “i” was missing!) However, Googling “How to Fix Windows 7 not genuine error” will get you to the itech site, along with hundreds of others. Bob notes that this obviously is a popular subject!  

Robert is still a consultant but these days he consults for radio-navigation systems. Still, he has collected a pretty good toolbox over the years, and it helps him keep the dishwasher running! 

Robert has put together a couple of pages showcasing his on-air career in the late 1950s in West Virginia. We’ve bookmarked them for you at https://tinyurl.com/rw-lilley and https://tinyurl.com/rw-lilley2. You’ll enjoy the sites, especially if you like pictures of vintage studios and equipment.

* * *  Fig. 4: Another example of an EAS receive loop antenna, using PVC tubing.

Lance Jackson is a technology engineer in the Communications Department of Southern Utah University in Cedar City, Utah. Lance enjoyed reading Ken Beckwith’s “how to” article on constructing a PVC EAS Receive Antenna in our Workbench column in late September. 

Lance writes that he built something similar, pictured in Fig. 4, for the university’s station KSUU. In Lance’s iteration, he used 3/4-inch PVC pipe to form a simple square, two feet on each side. Like Ken, he used Cat-5e cable for the wire, looping it through the PVC pipe three or four turns. Since Cat-5e has four pairs of wires, fewer turns were required. Plus, since the Cat-5e cable pairs are already jacketed, you don’t have the problem of trying to snake multiple individual cables through the PVC tubing.  

The wires were soldered the same way Ken did, and the antenna has been in service for 2 1/2 years now and works very well. Lance is one of many engineers who wrote and called, saying how useful these technical how-to articles are. We plan to bring you more (and we want your good ideas)!

See how easy it is to help other engineers? Where else can you earn recertification credit when you share a tip published in Workbench? Thank you for sharing your tips and high-resolution photos by sending them to johnpbisset@gmail.com.

John Bisset has spent 50 years in the broadcasting industry and is still learning. He handles western U.S. radio sales for the Telos Alliance. He holds CPBE certification with the Society of Broadcast Engineers and is a past recipient of the SBE’s Educator of the Year Award.

The post How NOT to Repair Tower Fencing appeared first on Radio World.

In this document, the Media Bureau seeks to update the record in MB Docket No. 03-185 on the operation of analog radio services by digital low power television stations (LPTV) as ancillary or supplementary services.

This document seeks comment on whether the Commission should modify or eliminate its rule (the radio duplication rule) that bars same-service (AM or FM) commercial radio stations from duplicating more than 25% of their total hours of programming in an average broadcast week if the stations have 50% or more contour overlap and are commonly owned or subject to a time brokerage agreement.

When approached about a media project, I start by jumping to the end: “How are we going to measure success?” One would think that as measurement has become more sophisticated, accurate and granular, the reply would simple and direct. Wrong! 

If anything, expected positive outcomes are rarely fully considered before an approach is selected. Once they’ve committed to it, advertising agencies, clients and even stations tend to focus on media efficiencies. Yes, there’s a lot to unpack here!

BAD “IMPRESSIONS”

Ever since ratings were conceived, cost per point (or per thousand) has been touted as the holy grail. Defining success as spending the least to deliver the largest possible audience is perhaps the most misleading way to prove to advertisers that the person placing the campaign is a brilliant champion, looking after the client’s best interests.

The appeal to everyone involved in this oversimplification is that it can be devised with little effort, described as the best use of investment and delivered as a sure means of success.

First off, it is natural to figure that media efficiencies improved with the arrival of digital media in the 1990s. 

In my view, it actually got worse, because the media industry expanded the use of the term “impression” and adopted it as a key metric. 

Advertising had used “impressions” prior to digital, but it was mostly a guess. With websites, the definition was expanded to measure every time a banner ad loaded on page. If there were five banner ads that loaded, that became five impressions. Holy moley — the ad industry could generate thousands, even millions of impressions!! Man, that’s gotta sound great to any client.

The obvious difficulty is that impressions are meaningless if nobody actually notices them or takes action. Even when a user clicks, they don’t spend more than a second or two looking at whatever they’re now viewing because it doesn’t match their expectations. 

In terms of broadcasting, I hope you will agree that not every listener hears every single advertisement. I know this can be painful to admit, but we must look in the mirror. 

[Promo Power: Set Expectations With Advertisers]

I am not advocating that we never use media efficiencies; but we must understand that this one-trick pony does not measure the most crucial component of advertising, which is effectiveness! If one of your salespeople devises a schedule solely based on efficiency and the client’s cash register doesn’t ka-ching, would you say that the campaign was a success?

Advertising — like content creation — is an art, not a science. We measure it because clients expect us to do so and it’s encouraging to have apparent evidence in front of us. However, we must always remember that advertising’s center should be about creativity, relevance and innovation. Advertising that’s written and produced with entertainment, facts and special offers has a much better chance of motivating purchase decisions. 

Haters of my rant against media efficiency dynamics may site the successful utilization of big data in driving results. While big data is beginning to produce results, it is not about media efficiencies, and I’ve yet to encounter anyone in broadcasting manipulating huge databases, so we’ll save that topic for another day.  

AGREE ON EXPECTATIONS

So how do we measure success? 

This starts by having an open discussion with the client to agree on expectations. For example, a client may express that they expect their sales will go up by a certain percentage during and directly after the campaign airs. It’s then up to you to find out how or why they believe this to be an achievable result so you can expand their understanding. If you’re dealing with a client’s agency and they pick a media efficiency goal, you likely have no choice but to comply. It would still be worth trying to dig deeper to understand what the true expected outcome is so you might be able to adjust the creative or scheduling. You might also remind them that nobody ever wins awards based on media efficiency.

Mark Lapidus is a multiplatform media, content and marketing executive, and longtime Radio World contributor. Email mark.lapidus1@gmail.com.

The post Media Efficiency Versus Effectiveness appeared first on Radio World.

Getty Images/Ponsulak.Kunsub

The article “Fires, Your Station and You” by Buc Fitch was a great reminder to take a look around and introduce some common sense into planning for something we hope never happens — a fire.

As the chief of a volunteer fire department, I see lots of foolish and sometimes even borderline criminal things. Our mantra, unfortunately, is “You can’t fix stupid.”

Here are a couple of quick items to add to the sensible fire safety suggestions in that article:

1. All of that wiring and plastic in your station gives off nasty gases when it burns; and though the smoke from plenum rated cable is supposed to be “less toxic,” they stop short of calling it “non-toxic.” Even if the smoke is not obscuring your vision, there’s a good chance you are breathing stuff that your life insurance carrier would prefer you do not. If you can’t knock down a fire quickly with a single extinguisher, consider backing out; and make sure you close the door to limit the oxygen supply to the fire. That last part is very important. As you plan your fire escape strategy with staff, make sure they understand that exiting the building and leaving every door wide open is a great way to provide all the oxygen that a fire needs to spread.
2. Call the fire department — not when your station is already on fire, but before anything happens. Most fire departments are happy to do a “pre-plan” walk-through with you, which may also buy you some good will when they point out that you have code violations. Keep in mind that should those violations be discovered after you have a fire and someone is seriously hurt, the consequences will be significantly more unpleasant than the embarrassment of discovering them as you walk through with the fire department.
3. A pre-plan will not only be informative for you and management but will also give the fire department an opportunity to see the layout of your facility and identify any hazards that might lurk there when they do respond with your building full of smoke and time is of the essence.
4. Fire extinguishers need to be checked and recharged. Since you are going to pay someone to do so, consider having your staff practice with them as part of your ongoing maintenance cycle. The time to learn how to use one correctly is NOT when you actually need to use one.

While on the subject of not learning things when you need to use them, consider bringing in a CPR instructor to do a class for your staff. One of your fellow employees might save your life, and they will certainly be grateful if they save a family member using training you forced them to take.

Ron Kumetz N1WT

Director of Engineering, Broadcast Devices Inc.

Alburgh, Vt.

The post You Can’t Fix Stoopid: Fire Safety Suggestions for Radio appeared first on Radio World.

Media Bureau Order to reinstate the 2016 Quadrennial Media Ownership Rules consistent with the mandate issued by the U.S. Court of Appeals for the Third Circuit.

Media Bureau announces procedures for processing license renewal applications for commercial radio stations in light of the mandate issued by the U.S. Court of Appeals for the Third Circuit.

Media Bureau announces the effective date of the remaining KidVid rules, availability and extension of time to file the revised children's television programming report in LMS, and guidance concerning the filing of final quarterly commercial limits.