Industry News

The latest Media Monitors Spot Ten Radio report is out, and it shows a top job-seeker website is tops with respect to the number of spots played at radio stations tracked by the iHeartMedia-owned service for the week ending March 29.

That’s Indeed, which beats out Progressive for the No. 1 slot.

Other activity of note includes continued action from Babbel, GEICO, ZipRecruiter and Allstate, while iHeart busily promotes itself across its own radio stations.

From Ellensburg to Walla Walla, Washington, and down to Pendleton, Oregon, Hispanavisión has established itself over three decades as a home for Spanish-language television content in an area that’s long attracted first-generation immigrants from Mexico and Central America.

Today, EstrellaTV is a “marquee” network within the Hispanavisión operation, which earlier this month struck a local TV measurement services agreement with Nielsen. While that agreement covers two full-power TV stations, Hispanavisión is now expanding with the purchase of low-power facility.

The seller? It’s HC2 Holdings.

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Travel between the city of Sarasota, in the heart of Florida’s Suncoast region, south to Venice, and you’ll find a rarity — a noncommercial radio station that in the 3pm hour today doubled up on classic Diana Ross tunes. It’s home base is a Class D AM with a pair of translators.

Now, WSRQ is set to expand its coverage area.

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In a move that could present more questions than answers, Estrella Media has added a full-power TV station serving the entire San Francisco-Oakland-San Jose TV market to the EstrellaTV coverage map.

The station? A HC2-owned facility that has been home to the company’s very own Spanish-language television network, Azteca América. 

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Head’s up, broadcast TV station owners: Comscore has scored an exclusive agreement with a full-service advertising agency.

This means Comscore currency will be the lone source of audience consumption data used by this ad shop across 20 markets. And, it includes Comscore’s advanced automotive audiences overlay in the South and Southwest.

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The use of broadcast TV signals to help educators has been one of the touted benefits of the ATSC 3.0 standard that is voluntarily being introduced to consumers in a growing list of U.S. markets.

Now, a next-generation TV service using Boise, Idaho, as its launch point has developed an umbrella of content and delivery channels expressly designed to augment classroom learning.

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In 1976, former industry trade publication Radio and Records offered its readers a lengthy column from a man who had gained attention for his success as the Sales Manager of Album-Oriented Rock station WMMS-FM in Cleveland.

He had joined WMMS in 1972, and began selling Rock radio in 1969 at another Cleveland radio station. Today, he’s looking back on a career that he believes has come full circle, as he’s been associated with an independent owner of a unique radio station serving Southwest Florida’s adult populace.

Walt Tiburski is retiring.

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As RBR+TVBR has reported across the first quarter of 2021, HC2 Holdings is trimming its TV assets while very much continuing its ownership of key TV stations as an entity led by COO Les Levi and chief executive Wayne Barr Jr.

It is now known that HC2’s commitment to “streamlining” a portfolio created under former CEO Philip Falcone and “enhancing” its capital structure includes the shedding of HC2’s insurance segment.

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With a whole new C-Suite led by CEO Wade Davis, Univision Communications is on a reinvigorated path to growth, as demonstrated by the company’s March 24 get-to-know-you “pre-Upfront” presentation for marketers and advertisers.

The 30-minute virtual affair was the first from Univision since Davis replaced Vince Sadusky, and a major leadership shift that saw the arrival of Donna Speciale, Pierluigi Gazzolo and Luis Silberwasser.

But, before all can progress forward with new momentum, Univision must take one last look at its performance under its former leadership.

This will come on Wednesday (3/31), when Univision Communications will conduct a conference call to discuss its Q4 and full-year 2020 fiscal results. The call is scheduled for 11am, with a detailed report including the results offered on Univision’s corporate website earlier in the day.

While Univision is not publicly traded, the company has regularly offered its quarterly earnings reports to the public.

For over 30 years, Ascential-owned WARC has been serving marketers as a data analytics company that has also taken a key role in examining domestic ad expenditures by medium on an annual basis.

WARC’s 2021 U.S. ad spend projections have been released. And, “even in a build-back year,” WARC says, “ad spend in the U.S.” is projected to be pretty significant.

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