In August 2021, RBR+TVBR first shared the news that Larry Fuss was once again poised o become the owner of a 1,000-watt AM and its FM translator serving a small city in Mississippi. Why? A reversal of his 2011 sale of the properties was in the works, as the buyer couldn’t keep up with his payment schedule and was some $50,000 behind.
Now, Fuss has a buyer for the properties.
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Gray Television has been an active buyer in recent months. And, we’re not talking about its now-concluded deals with Quincy Media, Inc., or Meredith Corporation.
Gray is an investor in low-power television stations. It’s now asked the FCC for approval for another LPTV deal.
On January 13, Gray signed off on an asset purchase agreement that, pending Commission OK, will give it ownership of WMJN-LD in Huntsville, Ala.
The seller is James and Carol Henderson-led Emanuel Broadcasting Corp., which is earning $330,000, from the LPTV spin.
WMJN uses a PSIP of Channel 29 and is assigned to digital Channel 32. At present, it is a Heartland-affiliated station with Retro TV on DT2, and Rev’n on its DT4 multicast channels.
Will this continue? That’s what locals are likely asking as WMJN will become a sibling to NBC affiliate WAFF-48.
Asked what the company’s plans are, a source close to the situation replied, “We are just working on improving [over-the-air] reception where good opportunities present themselves.”
WAFF’s HD multicast channels are comprised of Bounce TV, Circle, Laff and Grit.
TuneIn has released an initiative it hopes will attract “emerging content creators and educational and non-profit broadcasters.” It says these smaller content creators have great stories to tell, but are struggling to get discovered in today’s highly competitive audio marketplace.
“One of our aims with the launch of TuneIn On Air,” Chief Industry Evangelist Andrew Bock said in the announcement, “is to re-energize college radio stations and independent broadcasters around the U.S. by providing them with a simple and easy-to-use way to dramatically increase their distribution through digital audio.”
[Check Out More of IT Management Articles Here]
TuneIn On Air is intended to give those users “access to the same distribution tools as major broadcasters through the TuneIn platform.”
The service costs $249 per quarter for broadcasters with “specific offerings at reduced rates” for nonprofits and academic institutions. The company says the benefits to broadcasters of participating include TuneIn’s reach to connected devices and cars; access to performance analytics; and support for listener voice commands.
“Immediately upon joining TuneIn On Air, broadcasters will expand their reach to TuneIn’s 30 million United States-based listeners,” the company said.
“This new offering is aligned with TuneIn’s commitment to reinvent radio for a connected world by bringing radio distribution into the digital age and realizing its promise of an open platform for everyone.”
In late 2020, Richard Stern, former chief product officer of Audible, joined TuneIn as CEO. His stated goal for the company at the time was “to reinvent radio as a digital medium and continue to drive the live audio streaming revolution well into the future.”
The post TuneIn Targets College and Indie Radio appeared first on Radio World.
Amazon has introduced a code-free way to make a radio station’s stream discoverable via its Alexa smart speakers. Previously, stations had to go through a streaming aggregator, like TuneIn, or develop their own Alexa Skill.
With the new onboarding system, stations can provide their streaming URLs and metadata via a simple intake form. This will allow smart speaker users to access the station by saying “Alexa, play [station name].” Amazon says support can be included for a station’s alternate name, call sign, or frequency, as well as location-based search, to ease discovery.
[Related: Smart Speakers and How to Talk to Them]
“Previously, onboarding a radio station to Alexa could take a developer as long as three to six months. With this new service, radio stations can fill in the intake form quickly without any developer resources. This new way of accessing the Alexa Radio Skills Kit offers the same features and customer experience as radio stations who build their own RSK skills,” wrote Arun Krishnan on the Alexa Skills Kit Blog.
About half of all U.S. internet users own smart speakers, according to Comscore Plan Metrix Multi-Platform data, and about 94.2 million Amazon Alexa devices are in use nationwide.
As of December 2021, code-free radio onboarding for Alexa is “generally available,” according to Amazon, in the United States, as well as Australia, Austria, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, and the United Kingdom.
To explore the code-free radio onboarding, Amazon says to email rsk-onboarding@amazon.com.
The post Amazon Offers Code-Free Onboarding for Alexa appeared first on Radio World.
With 5,000 watts at 590 on your AM dial, this Northeastern Pennsylvania powerhouse cranked out the hits from 1959 through 1971. By 2011, it had become a Cumulus Media property, through its merger with Citadel Broadcasting. The next decade wasn’t kind to this former market leader, with a 2014 transmitter failure and power cut that continues to today.
Cumulus spun the AM in September 2021. Now, it is poised to change hands again.
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A 99-watt FM translator at 93.1 MHz that serves the southeastern portion of the Birmingham, Ala., metropolitan area is being spun.
The buyer? The company that has control of the originating station, WAYE-AM 1220 in Birmingham.
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Just days after attracting attention for a series of moves in Honolulu, SummitMedia, the radio broadcasting company led by Chairman/CEO Carl Parmer, is set to say farewell to its retiring Market President at its Knoxville station group.
With Chris Protzman‘s retirement on February 1, which concludes an 18-year run as the head of the stations, SummitMedia is turning to a woman who served as the cluster’s Local Sales Manager some five years ago before exiting the group.
Kelsey Graham will succeed Protzman, and she’s coming back to Knoxville from Athens, Ga., where she has served as a Station Director for Cox Media Group in the small market that is home to the University of Georgia’s main campus.
“I am excited to return to the Knoxville Market and cluster that I managed in 2017 as LSM,” Graham says. “This homecoming is both a personal and professional desire
for me and my family. Carl’s passion for the Knoxville Operation and our team members
drove this perfect fit.”
Commenting on his retirement, Protzman added, ”Carl and I started this conversation last fall and I am delighted with how all the pieces came together. As I transition into the next chapter of my professional life, I look forward to completing my work as Chairman Emeritus of our State Broadcast Association, as well as advancing several non-profit projects near and dear to my heart. SummitMedia has pledged to support these efforts moving forward and I am deeply grateful for their support.”
Parmer commented, “Chris has done an outstanding job leading our Knoxville cluster and we wish him the very best as begins his next chapter. He was instrumental in helping choose his successor and we couldn’t be more excited for our team.”
How best can stations grow their business? Many would say that social media is the answer, due to its mainstream popularity and pervasive reach.
But others say that social media advertising lacks the effective content engagement and audience value of FM/AM radio. And advertising efforts can be made even more substantial when the two platforms are combined together in a cohesive marketing package, according to a new blog post.
[Read More Articles About Radio and Social Media]
A post by Cumulus Media | Westwood One Chief Insights Officer Pierre Bouvard cited revelations from the 2017 book System1: Unlocking Profitable Growth, by John Kearon, Orlando Wood, and Tom Ewing of the “ad effectiveness agency” System1.
The authors found that growth is driven by increasing sales to new customers and light users, rather than attempting to increase the loyalty of an existing customer base. “Contrary to popular belief, targeting a wide audience and including non-users is not a waste of money. It’s a key driver of growth,” Kearon, Wood, and Ewing wrote.
Building fame is one of the best ways to build a brand, according to the System1 authors, who said that “fame is what gets a brand onto a person’s mental shortlist.” To do this, companies need “to build fame, target wide, touch deeply and be distinctive.”
But social media falls flat of that in some areas, said Bouvard. According to the 2021 Infinite Dial study by Edison Research, Facebook users in the U.S. have decreased 9 percent since 2017. Erosion is coming even more quickly among younger demographics with Facebook’s aged 12–34 audience down 28 percent.
To grow reach, marketers should consider adding AM/FM radio to a station’s social media campaign. Radio reaches new consumers that are unavailable on Facebook including 56 percent of those aged 18+.
The blog post also touched on the varying strengths of social media and radio ad strategies when calculating content engagement, concentration, audience value and all-around impact.
Comment on this or any article. Email radioworld@futurenet.com.
The post Effective Ad Packages Combine Social Reach with Listenership appeared first on Radio World.
The Texas Association of Broadcasters is drawing attention to a Federal Communication Commission proposal to mandate that broadcasters submit status reports following hurricanes and other natural disasters.
The FCC is weighing broadcaster participation in its web-based Disaster Information Reporting System (DIRS), which is activated in limited emergency situations. Reporting through DIRS has been voluntary since its establishment in 2007.
TAB in comments in its Jan. 19 newsletter encourages the FCC to “remain flexible” in how it collects reports for DIRS to ensure local broadcasters are not forced to neglect their audiences and operations during an ongoing emergency.
“Because local broadcasters have a long history of cooperating in emergencies to share resources, facilities and equipment to ensure all stations can stay on the air delivering important information, mandatory DIRS filings would provide little actionable information to the FCC,” TAB wrote.
[Previously: FCC Disaster NPRM Discusses Backup Power Requirements]
The FCC is reviewing comments in its “resilient networks” rulemaking proceeding. Broadcasters have been quick to dissent to this idea, expressing concern over the logistical challenges this reporting requirement could present.
TAB fears cluttering DIRS with mandatory station filings “indicating all is fine” would merely serve to distract from voluntary filings made by stations actively seeking FCC assistance in obtaining fuel for generators or access for station employees to their stations and transmitter sites in a disaster area.
“The FCC should instead focus its efforts on promoting broadcast station resilience in emergencies by working with state, local and other federal agencies prior to a disaster to ensure procedures and resources are in place so that a DIRS filing requesting fuel or help with employee access to a disaster area will lead to rapid governmental assistance to keep stations operating,” it wrote.
A coalition of state broadcast associations, including TAB, filed official comments to the FCC earlier: “DIRS certainly has its place and can be useful for broadcasters in certain situations discussed below, but imposing a universal mandatory filing requirement for broadcast stations would often interfere with getting emergency information out to the public more than it would assist with it,” they wrote.
The National Association of Broadcasters also is on record opposing any move to require broadcaster participation in DIRS, saying it would be “unduly burdensome” and could undermine the FCC’s goal of improving public safety by disrupting stations’ efforts to provide critical information following a disaster.
“Mandating DIRS filings would force stations to redirect their already-strained staff away from trying to maintain or restore service to fill out a government form,” NAB wrote in comments in December. “Many smaller stations simply lack the bandwidth to log in, assess their operational status, and complete DIRS reports in the midst of an emergency.”
NAB adds: “Alternatively, if the FCC still believes that DIRS should be mandatory, perhaps the onus should be on government to create and fund an automated system that identifies which broadcast stations are operating during a disaster.”
The FCC’s NPRM, released in October, also considers adding broadcasters to the Wireless Network Resiliency Cooperative Framework, which is a mutual aid framework developed by the wireless industry in 2016, Oscar Rodriguez, president of the Texas Broadcasters Association, wrote on TAB’s website: “The [Wireless Network Resiliency Cooperative] is designed for monitoring and maintaining common carrier network infrastructure — not a one-to-many content provider.”
Comments to FCC Docket 21-346 can be viewed here.
The post Texas Broadcasters React to Possible DIRS Mandate appeared first on Radio World.
Ken Paxton, the Attorney General of the State of Texas, has a beef with Google. And, it involves air personalities employed by iHeartMedia. The issue: the radio talents endorsed products that, the Lone Star State says, they never, ever used.
As such, Texas is suing Google — putting new attention on the pitfalls that can come when on-air staff are signed on to pitch a product.
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