The author is general manager of GMF-Christian Media, Buenas Nuevas Network.
I have been a client of Arrakis Systems and automating stations using their software and hardware since 2005. Four years ago, when I learned of the new Apex automation system, my first impression was that this was the automation we’d been waiting for.
When we started our Buenas Nuevas Network in 2018, our CEO Dr. Richard Hamlet conveyed a message of quality and excellence in all we do. So I started by adding Apex automation. Its versatility, live functions and programming tools have placed this software at the top of its class. Apex is sophisticated yet remains the most user-friendly and intuitive automation program on the market.
In-person staff interaction is a thing of the past, which makes communication of time-sensitive and complex tasks more difficult. Apex has minimized this gap between producers, programmers and DJs.
[Related: “With Automation, You’re Buying More Than a Product”]
We have a diverse team in multiple markets including San Juan, Monterrey, Boston, Albuquerque, Jacksonville, Memphis, and several markets in North Carolina. Apex allows my staff to navigate the system remotely as if they are in our studio headquarters. Having staff simultaneously working on production and programming remotely is truly a blessing.
The Apex On Air module is flexible and easy to navigate. My DJs set up their own user profiles, allowing them to quickly bring up their own customized windows layout, which may be as simple or complex as they wish. Using multiple sound cards, they may manually crossfade events or allow Apex to automatically do so.
Features include drag and drop, preview audio, and File Info to share interesting facts about an upcoming song. You can run a game manually or let the system do it.
Apex On Air works with Apex Tools, the management software. Using Tools, we manage audio, create clocks, edit the play schedule, import, voice track, record and edit new audio and pull reports. Apex Tools is the fastest and easiest to learn programming tool out of many programming platforms we have used.
There is a lot to consider when purchasing automation: features, installation, staff training, efficiency of daily operation and the ability to support technological growth. Apex has the bells and whistles. There’s no need to purchase additional software as our stations evolve.
Thanks to the Arrakis support staff, installation is smooth and quick; they jump in to train your people and will help with anything that may come up later. I highly recommend that decision-makers take advantage of the time Arrakis gives for testing Apex before making a big automation purchase. It will be worth it.
Contact Arrakis at 1-970-461-0730 x2 or visit www.arrakis-systems.com.
Radio World User Reports are testimonial articles intended to help readers understand why a colleague chose a particular product to solve a technical situation.
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