"By 2030, the agencies that win won’t be defined just by the tech they use, but by the culture they build," says the CEO of the 4As. "While AI will undoubtedly reshape how agencies work, culture will determine where people work, who stays, how bold ideas come to life and play a role in how clients evaluate agency relationships."
The 10-week NCAB Broadcast Technology Academy is designed provide students with a mix of classroom instruction and hands-on training to arm them with the technical skills and theoretical knowledge required to excel in the broadcasting industry.
StreamGuys has added consumption metrics for rewindable streams to SGreports, a log processing and content analytics toolset designed to help broadcasters and media companies understand how audiences interact with streaming content.
Here's an intriguing question asked by Borrell Associates to local ad buyers in its Spring 2025 survey: Which is not on advertisers' Top 10 list of most effective media? The choices are Streaming Audio; Direct Mail; Cable TV; and Radio.
As the FCC sees it, New England is the home of the Patriots, not Pirates. As such, it has proposed a pair of fines totaling $45,000 for the illegal use of the FM airwaves in Rhode Island and Massachusetts, respectively.
Citing Section 114 of the Copyright Act, the decision effectively eliminates a legal enforcement mechanism that broadcasters have long expected SoundExchange could wield, placing future disputes squarely in the hands of individual copyright holders or Congress.
Cameron Coats
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