Radio+Television Business Report

Townsquare Media, the “local first” company that uses digital media, programmatic solutions and its radio stations to best connect brands with listeners across small and mid-sized U.S. markets, has locked in the date it will release its Q3 2021 financial results.

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Pierre Bouvard, Chief Insights Officer of Westwood One and its parent, Cumulus Media, is well-known for being the radio industry’s biggest cheerleader. Every week, his blog posts illustrate the continued strength of a business that continues to lose dollars to digital media and lacks respect among many Madison Avenue decisionmakers.

Perhaps that will soon change, as he’s now taking the lead position of Cumulus’ newly created “audio media and creative advisory group for marketers and agencies.” 

Introducing the Audio Active Group (AAG), described as a “natural evolution from a sponsor-focused research and insights group to a true comprehensive marketing advisory.”

How so? The Audio Active Group seeks to partner with clients to measure the impact of the entire audio campaign — not just the Cumulus/Westwood One investment.

It will specialize in audio creative best practices, media planning, strategic allocation within radio, and measurement of the entire radio investment.

“One-third of brands in audio today are new to the medium. As major brands discover audio, they have lots of questions about audio creative strategy, media planning, and campaign measurement, and we have a deep understanding of what audio campaigns can accomplish,” said Suzanne Grimes, EVP, Marketing for Cumulus and President of its Westwood One national radio arm. “Under Pierre’s deft leadership, we are the only company that measures the impact of the entire audio investment and uses our trove of creative-testing and campaign-effectiveness data to help guide clients’ media investments and creative strategy.” 

The Audio Active Group publishes weekly audio insights, advertiser case studies, and sales videos:   ·        The Audio Active Group’s weekly reports and the latest up-to-date audio insights are available here.  ·        The Audio Active Group’s library of weekly sales videos is available here. 

During the 2020 Christmas season, a well-known brand of TexMex-style food products integrated some of its offerings into a Lifetime yuletide yarn. The products also found their way into one of Food Network’s top cooking programs.

Did those product placements translate to a bump in sales? TV measurement and analytics firm 605 and the company that handled the product integration agreements teamed up to find the answer.

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For two generations of Top 40 radio listeners, Saturday evenings may have involved tuning in to a syndicated program that was never shy to play a European dance track or take requests from those tuning in across the U.S.

John Garabedian‘s “Open House Party” was a fave from Poughkeepsie to Eureka, with its roots at iHeartMedia-owned WXKS-FM “Kiss 108” in Boston, where Garabedian first found success with the program.

Garabedian sold “Open House Party” to United Stations in 2012, and retired as host on January 28, 2017. But, he was still active in radio, thanks to his ownership of four FMs and two FM translators on Cape Cod.

That ownership is about to end, thanks to a deal brokered by Kalil & Co.

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On September 17, RBR+TVBR readers first learned about some of the key findings in the just-released study, “The Future of Audience and Revenue,” produced by Futuri, with the assistance of SmithGeiger. On September 24, a White Paper with further details from the study was released.

With many insights for radio and for television, we asked Daniel Anstandig, founder and CEO of Futuri Media, to summarize much of the 36-page report. He obliged and is our guest on the latest InFOCUS Podcast, presented by dot.FM.

Listen to “The InFOCUS Podcast: Daniel Anstandig” on Spreaker.

SWANSEA, WALES (U.K.) — With the announcement this month of the cancellation of NAB 2021, Quicklink has announced a series of virtual NAB 2021 webinars.

They’ll occur on October 5 and 6, during which the Quicklink team will announce and give a first-look at the Quicklink Virtual Event Production Solution.

The product gives users “professional, high-quality guest contributions, build and create a professional production, and broadcast to multiple physical, digital and social destinations – all on your own hardware or cloud instance.”

Quicklink will also offer details on its Quicklink Manager remote contribution management platform.

The 40-minute live webinar will include discussions on language localization, contributor session termination, and triggered notifications.

Registrations will have access to watch live and receive an on-demand version after the events have taken place.

To register for Quicklink’s Virtual NAB webinars, click here.

TM Studios is welcoming an industry veteran who has been charged with representing the company’s radio industry products to clients across the Western United States.

It’s an individual with on-air experience at Smooth Jazz stations in Cleveland and Denver, and for Jones Radio Network and Dial Global.

Taking the position is Greg Allen. 

“TM Studios presents the perfect opportunity for me to collaborate with stations all over the country,” Allen said. ‘Under the leadership of Greg Clancy, Dave Bethell and Chris ‘UK’ Stevens, TM is poised for great success. I look forward to partnering with our clients to solve their audio branding challenges while helping to increase ratings and revenue.”

Clancy, co-owner of TM Studios added, “We are thrilled to have someone with Greg’s passion and experience join our team.”

Allen is based in Cleveland, where he once was a host for WNWV “107.3 The Wave.” He later worked at the former KHIH-FM in Denver, under Adams Communications ownership.

TM Century in late 2020 was acquired by Reatro Ventures-owned Media10, joining the ARC Software family of products for Radio. ARC was developed by Sun Broadcast Group founder and former CEO Jason Bailey.

Simplifying cloud-based production.

That’s a key focus of a virtual technology portal that will serve as a primary connectivity point for learning about the latest enhancements to Evertz‘s BRAVO Studio cloud-based control room.

The scalable BRAVO Studio is a collaborative live switching platform that gives broadcast operators an environment that simulates a traditional control room, allowing users to produce shows in the cloud.

It incorporates web-based interfaces that can be accessed from anywhere.

And, BRAVO Studio allows staff to collaborate with any number of team members to produce live events from their own homes, regardless of the size or complexity of the projects they are working on, Evertz notes.

The platform encompasses such Evertz products as MAGNUM OS Orchestration and Control, which provide signal routing solutions.

Other useful functionality includes multiviewing, VUE user interfaces for operations and access to the DreamCatcher suite of live production tools.

Evertz will introduce the latest additions during its Evertz Connected 2021: Fall Edition. It is scheduled for October 1-15. Registration is free and is now open at connected.evertz.com.

In other product news, Evertz has integrated its Ease Live graphics engine into BRAVO Studio. “This means that program creators can deliver many more interactive options to consumers, allowing them to make bets, select players, view statistics, view highlights, or take part in quizzes – all of which will keep viewers engaged in the live production,” Evertz says.

Evertz is based in Burlington, Ontario, Canada.

Sierra Wireless‘ 5G New Radio (NR) module has been integrated by AVIWEST, a provider of live and recorded video contribution systems, into its mobile video encoders.

This, the companies say, is designed to help broadcasters remotely stream HD video from live sporting and other events.

The encoder with 5G module has already been used by broadcasters to live stream video from the Tokyo Olympics, as well as professional football and basketball tournaments to remote video production facilities.

The benefits: Simplified operations and lower production costs, Sierra Wireless promises.

“5G will fundamentally transform live video production, making it simpler and less expensive, while eventually enabling new, more entertaining, immersive, and exciting viewing experiences with additional mobile, Point of View (POV), and other cameras,” said Ronan Poullaouec, CTO at AVIWEST. “With the Sierra Wireless EM9191 module, AVIWEST’s mobile video encoders can use 5G networks to stream high-definition video from live events to broadcasters’ production facilities, allowing these broadcasters to realize the cost, simplicity, and other benefits of 5G-powered remote video production today.”

The EM9191 module for the broadband edge is currently available globally, from Sierra Wireless’ global network of partners.       For more information, visit:    www.sierrawireless.com/products-and-solutions/embedded-solutions/5g-iot/   www.sierrawireless.com/EMSeries      To contact the Sierra Wireless Sales Desk, call +1 877-687-7795 or visit http://www.sierrawireless.com/sales.  

A company widely known for its radio imaging, voiceover, programming, podcasting and jingle services has inked an agreement with a web design and development company serving radio for 20 years that will extend its tech platform to Benztown clients.

Envisionwise presented by Benztown delivers to users three technology products that deliver and maintain station websites, Alexa Skills and Text Messaging services for radio: LinkedUpRadio, Pivot Radio and TextMeMan.

Stations can activate one, two or all three products, with the convenience
of one log-in for multiple stations. Envisionwise presented by Benztown also offers
continuous live concierge support.

“The platforms are scalable and give stations more capabilities for less money, with no long-term commitments with both cash and barter options,” the company says.

LinkedUpRadio is a custom-designed website platform that allows individuals or groups to manage all station websites, ads, content, and social networking in one system, with no coding or special skills required.

LinkedUpRadio websites are designed for radio stations housing  blogs, image sliders,
schedules, photos, and custom forms, among other items. “A variety of premium add-ons
available for unlimited digital revenue opportunity,” Benztown notes.

Pivot Radio develops custom Alexa Skills for radio stations that integrate with Amazon
smart speakers. Benztown comments, “Stations can schedule pre-rolls and outro advertisements while managing the Alexa voice and the visual display graphics through a simple admin interface. Pivot Radio handles all development, submissions and establishes an Amazon Alexa skills store presence for each station’s skill. Custom banner graphics are
provided help promote skills and analytics are available to share with station advertisers. Pivot Radios newest skill feature provides an opportunity for stations to take client requests over Alexa.”

Lastly, TextMeMan connects stations directly to listeners through texts for contests, giveaways, song requests, and local updates, including news, events, and advertising promotions. Listeners can receive both SMS or MMS messages, with options to opt in and out at any time.

The iHeartMedia owned radio network focused on news and insight for African American listeners has struck a content distribution and marketing agreement with a Detroit-based entity focused on Black consumer needs.

BIN: Black Information Network, the 24/7 network that launched in June 2020, will see Real Times Media (RTM) share and distribute news created by the iHeart entity under the direction of Tony Coles.

The deal also allows iHeartMedia to source and distribute news stories from RTM publications across BIN radio stations and sites.

In return, RTM will source and distribute BIN news, entertainment and sports stories and place BIN’s audio widget on their digital properties. Opportunities for iHeartMedia to convert RTM stories into audio reporting also will come from the agreement.

Real Times Media is the parent company to The Atlanta Daily World, Atlanta Tribune: The Magazine, The Chicago Defender, The Michigan Chronicle, and The New Pittsburgh Courier, all of which focus on African American audiences.

BIN can be heard in 32 markets.

Private companies, communities and institutions of higher learning are rejoicing over the decision by a nation’s president to grant nearly 160 operating licenses for radio and television stations.

The new broadcast properties are coming to Nigeria.

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Following a V-shaped recovery in 2021, growth rates are bound to slow down somewhat in 2022.

That said, MAGNA on Monday revealed that it still anticipates double-digit growth, bringing the market above the $300 billion mark for the first time.

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A veteran local media executive has been named President and GM of CBS News and Stations’ local businesses in Los Angeles.

It’s a role that puts the person presently in charge of Hearst Television‘s NBC affiliate in New Orleans in the top position at two of ViacomCBS’s biggest owned-and-operated stations.

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LOS ANGELES — Creative Artists Agency (CAA) has signed off on a definitive agreement to acquire one of the world’s biggest entertainment and sports agencies, putting the wheels in motion on a major merger designed to “drive broader and more inclusive representation as their clients, their work, and their brands shape culture.”

Upon closing, ICM Partners will be absorbed by CAA — effectively eliminating a competitor in the world of artist management.

The transaction is expected to close later this year, subject to the satisfaction of customary closing conditions, including the receipt of regulatory approvals. Financial terms were not disclosed.

In a joint statement released Monday, CAA executives Bryan Lourd, Kevin Huvane, and Richard Lovett said the strategic combination of CAA and ICM “bolsters our collective resources, expertise, and relationships to deliver even more opportunities for our world-class clients to build their careers and their brands across multiple disciplines and platforms in an evolving marketplace.”

The trio also pointed to CAA’s “strong financial position,” which enables it to continue to expand and diversify our businesses, “with service and representation remaining central to what we do and who we are.”

They said, “We’re fortunate to have a partner in ICM who shares our commitment to the widest and most inclusive vision possible for what our clients and company can accomplish together.”

ICM’s Chris Silbermann will join CAA’s shareholder board. He said, “Together, we will build upon our accomplishments and entrepreneurial spirit, and continue to demonstrate an unwavering commitment to the best interests of our clients, as well as empowering new, diverse voices within the industry.”

ICM brings to CAA a global roster of artists in film, television, music, comedy, theater, games, politics, and podcasting. ICM’s books division “superbly complements” CAA’s content-driven motion pictures, television, and podcasting businesses, in addition to its speakers arm, and other divisions, CAA noted.

Further, ICM’s London-based ICM Stellar Sports, serves more than 800 clients around the globe and maintains offices in 10 countries, is seen as a key addition to CAA.

CAA is a leading entertainment, media, and sports enterprise, with global expertise in motion pictures, television, music, sports, theater, digital media, publishing, endorsements, media finance, consumer investing, fashion, podcasting, speaking, games, and philanthropy.

In fact, CAA was the first entertainment talent agency to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, and establish a business in China, among other industry innovations. A subsidiary of CAA, Entertainment Benefits Group (EBG) is a leader in corporate entertainment and travel, with more than 40,000 clients and 60 million users. Founded in 1975, CAA is headquartered in Los Angeles.

Originally founded in 1975 as International Creative Management, then rebranded as ICM Partners in 2012, ICM has offices in Los Angeles, New York, Washington D.C., and London.

Advisors Allen & Company LLC served as financial advisor for CAA, and Wachtell, Lipton, Rosen & Katz as legal advisor. Lazard served as financial advisor for ICM, with Sheppard Mullin and Davis Polk & Wardwell LLP as legal advisors.

NEW YORK – Some 149 radio/audio spots and campaigns made it to the finals of the 30th anniversary Radio Mercury Awards.

This year marks the first time all categories were open to all languages. The submissions were created by advertising agencies, brands, production companies, radio stations and digital companies.

The 2021 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from categories including automotive, consumer packaged goods, entertainment, government services, healthcare, insurance, nonprofits, quick-serve restaurants, telecommunications, travel and hospitality. Entries were judged on their creativity, originality, execution and effective communication of a brand’s message.

“This year’s Radio Mercury Awards is celebrating the work that came through in 2021 and acknowledging the Awards’ 30-year history,” said BBDO Atlanta Chief Creative Officer Robin Fitzgerald and chief judge for the 2021 Radio Mercury Awards. “It was great to hear the amazing work, and I can’t wait to celebrate the winners in November.”

In addition to Chief Judge Fitzgerald, the final round judging panel included John Berman, executive creative director, R/GA NY; Nathalie Brown, executive creative director, VMLY&R NY, Bianca Guimaraes, partner and executive creative director, Mischief NY; Paul Johnson, freelance copywriter and creative director, NY; Derrick Ogilvie, vice president and creative director, BBDO Atlanta; Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY and Sherman Winfield, executive creative director, VMLY&R Atlanta.

Event sponsors for this year’s awards include Audacy, iHeartMedia, Nielsen Audio, Sound and Fury and World Wide Wadio. Dedicated sponsors are Cherry Creek Media, Oink Ink Radio, Triton Digital, and Xperi along with general sponsors CBS News Radio, Forcht Broadcasting, Miller Kaplan and Neuhoff Media.

The Radio Mercury Awards winners will be presented at 6 p.m. ET on November 17 during a virtual ceremony. For more information about the event, log onto www.radiomercuryawards.com.

 

Creative Radio Campaign: Agency/Production Company/Advertiser/Radio Station or Group

How to Quit (Podcasts)
Tobacco Free Florida
Alma

NOT Like Lutefisk, Premium Cocktails, Discover Lunch
Norseman Brewing Company
Alpha Media

Barbershop Quartet
Progressive Insurance
Arnold Worldwide

Self Empowerment for Pets
Progressive Insurance
Arnold Worldwide

The Thing About
Progressive Insurance
Arnold Worldwide

Truckless Ads
Progressive Insurance
Arnold Worldwide

“For You:” Meemaw + Dog Years +Homebody
Motel 6
Barkley

DAYS OF OUR EYES
Urban Optics
Bryan Broadcasting

Finger Lakes Top 10 Campaign
Cayuga Radio Group/Finger Lakes Top 10
Cayuga Radio Group

Eat A Hotdog
Kayem Foods, Inc.
Connelly Partners

Ward and Mabel Series
Joey’s Auto Shop
Des Moines Radio Group

Deserve Radio
Dr. Pepper
Deutsch LA

Talkin’ Trees
Nebraska City Tourism and Commerce
Eagle Creative

Boston Lager/Wicked Hazy
Samuel Adams
Goodby Silverstein & Partners

Smith’s Liquor_Uncommonly Good Campaign-3 Spots 7-30-21
Smith’s Liquor Gallery
Haugo Broadcasting

When All You Can Food Is Think About
Postmates
Mother in LA

Apts.com Radio Renters Campaign
Apartments.com
RPA

DIY Dave
One Choice Mechanical
SummitMedia

Ask Your Neighbors: Look Around, Ice Breakers, Hints
GEICO
The Martin Agency

Obvious News: Babies, Clothes, Soft Talkers
GEICO
The Martin Agency

Home is Where the Bugs Aren’t
Orkin
The Richards Group

Motel 6 2020 Radio Campaign
Motel 6
The Richards Group

Speed Campaign
iHeartRadio
The Studio at iHeartMedia

Creative Radio Spot for a Cause: Agency/Production Company/Advertiser

Absurd Reality
Change the Ref
Alma

How to Quit (80s Music)
Tobacco Free Florida
Alma

How to Quit (Podcasts)
Tobacco Free Florida
Alma

How to Play Soccer
The Aspen Institute’s Project Play
Arnold Worldwide

How to Play Tennis
The Aspen Institute’s Project Play
Arnold Worldwide

Fireman
Commence Sense Media
Goodby Silverstein & Partners

SH*T
Colon Cancer Coalition
LERMA/

Tiger Bone Wine Truth
Big Cat Rescue
PPK

Worst Shark Attack Ever
Animal Welfare Institute (AWI)
PPK

Whatever Gets You Talking
Seize the Awkward
The Ad Council and Droga5

Curiosity
The Ad Council
Wordsworth+Booth

Creative Radio Spot: Agency/Production Company/Advertiser

Old McDonald
BOGS Footwear
AMBH

Daa Tadaa: Birthdaaa
Progressive Insurance
Arnold Worldwide

Dog Years
Motel 6
Barkley

Easy
GA Lottery
BBDO Atlanta

Snicker Satisfies: Autotune
Mars Chocolate North America
BBDO NY

Snicker Satisfies: Commercial Free
Mars Chocolate North America
BBDO NY

Rapid Reconsideration
Ways 2 Go – Denver Regional Council of Governments
Cactus

Meditations
PetSafe
Chemistry

Mindfulness
PetSafe
Chemistry

Sorry about 2020
PetSafe
Chemistry

Thanks But No Thanks
Kayem Foods, Inc.
Connelly Partners

Minimalist Home
Liberty Mutual Insurance
Copper Giants

BOAT :45
Dr. Pepper
Deutsch LA

Evenin’ With Steven
California Milk Processor Board
Gallegos United

Locked it In
Liberty Mutual
Goodby Silverstein & Partners

It’s Not Weird
Milton Sleep Company
Greatest Common Factory

Jeep Earth Odyssey
Stellantis
Highdive Advertising

Sewer Clog
Same Day
Love Communications

Car Dealership
Postmates
Mother in LA

Dating App
Postmates
Mother in LA

Home Improvement
Postmates
Mother in LA

Promo Radio Show
Postmates
Mother in LA

Competitive Couple
Jeopardy!
Oink Ink Radio

Pat’s Other Jobs
Wheel of Fortune
Oink Ink Radio

Game for Excitement – Nebraska
Minnesota Lottery
Periscope

Excited Mom
Witte Museum
Plot Twist Creativity

Finnish Lessons
NoDoz
Preston Spire

Super50X Big Squeeze
New Jersey Lottery
PureRED

Unusual Voice
Doody Calls
Push Button Creative Audio

Switch & Save Radio: Burgers
Farmers Insurance
RPA

Pop
North Texas Tollway Authority
The Integer Group

Ask Your Neighbors: Look Around
GEICO
The Martin Agency

Obvious News: Soft Talkers
GEICO
The Martin Agency

Family Table
Orkin
The Richards Group

Motel 6 Feet Apart
Motel 6
The Richards Group

Pets Welcome
Motel 6
The Richards Group

Creative Radio Spot: Insightful Voice

Dog Years
Motel 6
Barkley

Homebody
Motel 6
Barkley

Meemaw
Motel 6
Barkley

More Lines
Comcast NBCUniversal
Burrell Communications

Muleta
Covered California
Casanova//McCann

Car Dealership
Postmates
Mother in LA

Car Repair
Postmates
Mother in LA

Promo Radio Show
Postmates
Mother in LA

Creative Radio Spot: Radio Station or Group

Disco Colonoscopy
Kansas Medical Clinic
Alpha Media

Billionaires in Space
Cooper Systems
Audacy

Budweiser Select
Anheuser-Busch
Audacy

A Man & His Dog
Stark Brewery
Binnie Media

Dry Eyes
Urban Optics
Bryan Broadcasting

The Legend of Hidden River Cave
Hidden River Cave
Commonwealth Broadcasting Corporation

Disc Replay
Disc Replay
CUMULUS MEDIA

BALLWASH.COM VALENTINE’S DAY 2020
Ballsy
CUMULUS MEDIA Atlanta

The B Word
Oxendine Law Firm
CUMULUS MEDIA Atlanta

Taste Buds
Chocolate Boutique
Forever Media, Inc.

Barn Dance
Dr. Anne Aesthetics
Hubbard Broadcasting-myTalk 107.1

Horror House Haunt
Party at Trav’s
Hubbard Radio Cincinnati

Throwback Caffeine Attack
Mr. Coffee Bean
Magic Broadcasting

POS
Golden Rule
Majestic Communications

Gluten Free
Primo’s Pizza
River Radio

Hearing Loss
Merit Hearing
SummitMedia

Avocado
Schweid & Sons
The Studio at iHeartMedia

Bones
iHeartRadio
The Studio at iHeartMedia

Chinchilla
Absolute Roofing
The Studio at iHeartMedia

The Chair
Absolute Roofing
The Studio at iHeartMedia

Creative Spot for a Cause: Radio Station or Group

Roofs for Vets
Lon Smith Roofing
Audacy

Adventures of Lifeguard
Jacksonville Radio
Jacksonville Radio

Live, Laugh, Love
Yellow Medicine County Human Services
Lakeland Broadcasting

Black Voices of Humboldt County #2
In-House PSA
Lost Coast Communications, Inc.

Awkward Silence
NAMI of Southwest Missouri
SummitMedia

Creative Use of Nonbroadcast Audio

Pedigree Doghouse
Pedigree
BBDO NY

Bedtime Stories
Walmart
FCB Chicago

Beyond 28
Golden State Warriors
Goodby Silverstein & Partners

Podfast
BNY Mellon
Havas New York

The Lady Bod Podcast
St. Elizabeth Healthcare
Hubbard Radio Cincinnati

Radio Recliner
Bridge Senior Living
Luckie

AHAttorneys at LAHAw
Coca-Cola
Preacher

Public RAHAdio
Coca-Cola
Preacher

Blanked Out
iHeartRadio
The Studio at iHeartMedia

Creative Use of Songs/Music (Original or Repurposed)

Le Period Weeks and Bladder Leaks
Poise
FCB Chicago

Red and Yellow Waltz
Poise
FCB Chicago

Sometimes
Pittsburgh Guitars
Garrison Hughes

Beyond 28
Golden State Warriors
Goodby Silverstein & Partners

Family Table
Orkin
The Richards Group

Chinchilla
Absolute Roofing
The Studio at iHeartMedia

Distracted
iHeartRadio
The Studio at iHeartMedia

Feels Like Home
Tennessee Department of Tourist Development
VMLY&R/Six Course, Inc.

Integrated Brand Campaign with Radio/Audio

Grand Introduction
Motel 6
Barkley

Pedigree Doghouse
Pedigree
BBDO NY

Don’t Go Viral Campaign
Medical University of South Carolina
Chernoff Newman

We’re Calling the Shots, We’re Bedmakers, It’s Not Weird.
Milton Sleep Company
Greatest Common Factory

When All You Can Food Is Think About
Postmates
Mother in LA

Can I Get An AHA
Coca-Cola
Preacher

Puppets Campaign
North Texas Tollway Authority
The Integer Group

Purpose-Driven Spot or Campaign: Agency/Production Company/Advertiser/Radio Station or Group

Black History Month on WVKL
United Negro College Fund
Audacy

Coping 19
CDC and The Ad Council
Audacy

More Lines
Comcast NBCUniversal
Burrell Communications

Better
CUMULUS MEDIA, iHeartMedia and Audacy Radio Stations
CUMULUS MEDIA

Freedom Day Fun Facts
WTKS FM
CUMULUS MEDIA

More Than That with Gia Peppers
GM, Kroger and P&G
dentsu

Extra Dedications
Extra Gum, Mars Inc.
Energy BBDO

Widen the Screen
P&G
Katz Media Group

Widen the Screen
P&G
Katz Media Group

OT Solid Waste – Toilet Paper
Otter Tail County Solid Waste
Leighton Broadcasting

#StopGunViolence
RL
LERMA/

Bingo Recovery
Northstar Problem Gambling Alliance
Preston Spire

Giving a Voice to American Small Businesses
American Express
Studio Resonate

P&G Widen The Screen
Procter & Gamble
Townsquare Media/WKXW-FM

Radio Station or Group Promotional Spot or Campaign

Bring a Player to School
MECU Credit Union
Audacy

Thank a Teacher Giveaway
Kaiser Permanente
Audacy

Michael Ray Up Close and Personal
KKBQ
Cox Media Group

Rolling Stones Tickets
KGLK
Cox Media Group

We Don’t Want To See Your Face
CUMULUS MEDIA/KQRS
CUMULUS MEDIA

We Will Rock You Sing Along
WDRV FM Radio
Hubbard Radio Chicago

Black Excellence
iHeartMedia
iHeartMedia

Vote
Fieldview Broadcasting
KWBG

What is the biggest takeaway from the latest Spot Ten Cable report from Media Monitors?

There is very little fluctuation from last week, based on the play count of paid advertisements tracked by the iHeartMedia-owned company. And, that’s a good sign for spot cable that long-term activity is alive and well.

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There aren’t much week-to-week changes among the top paid advertisers using spot radio to reach consumers. That’s a sign of media commitment to AMs and FMs. But, given the high number of iHeartRadio promotional spots seen, it also points to more opportunities for brands to take advantage of radio’s hyped “reach” factor.

As seen below, DuckDuckGo is a new — and active — user of Spot Radio.

Indeed has also been a brand that has embraced radio of late.

But, compared to the promotional spot plays for iHeartRadio, and a podcast at No. 10 on the report, advertisers have a way to go.

On the bright side, Lowe’s surpassed rival The Home Depot in outreach via radio for the week ending September 26, entering the Spot Ten with a No. 6 finish.

WASHINGTON, D.C. — A couple of senior staff changes have been made in the FCC’s Office of Managing Director and the Office of Communications Business Opportunities (OCBO).

Now Deputy Managing Director in the Office of the Managing Director: the person that is presently Director of the Office of Communications Business Opportunities.

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Hybrid shopping, localized travel, a focus on health and wellness, the rise of challenger brands and an increase in e-commerce in areas of higher infection, are some of the buying behaviors in the U.S. that remain in a post-pandemic era.

Here’s what this may mean for your advertising trends in 2022, courtesy of Ascential-owned research firm WARC.

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