NEW YORK — Hearst Television has officially turned on the lights at Hearst Audience Marketplace, described as “a data-driven audience-targeting feature enabling marketers to use connected TV (CTV), over-the-top (OTT) and programmatic display/video platforms more easily to reach the most specific category of consumer down to zip-code level.”
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NEW YORK — The Video Advertising Bureau (VAB) has released an in-depth custom analysis of the marketing and media investment strategies of some of the fastest-growing DTC brands.
VAB analyzed the following 30 brands, which the groups says “are each embracing a total audience marketing strategy to successfully fuel business outcomes.”
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In March, Gray Television announced that it was leading a $40 million investment round for Envy Gaming, an eSports and entertainment company based in Dallas. It was noteworthy, as the broadcast TV station owner became the first company among its peers to follow the radio industry’s lead by investing in the growing gaming industry.
Now, The E.W. Scripps Co. is following Gray’s lead by dropping its dollars into a Boca Raton, Fla.-based gaming group.
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NEW YORK — The independent TV measurement and analytics firm known as 605 has expanded its partnership with data and technology provider PlaceIQ, a relationship that brings “always on” planning, measurement and attribution to the television marketplace.
How so?
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A Class B FM serving the capital city of Ohio with rock ‘n’ roll programming, along with its “Jack FM” Class A sibling and “Easy” AM with a FM translator, are getting a little bit of an ownership twist.
Not to worry, listeners: North American Broadcasting Company isn’t making any changes to the station’s programming.
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As Angie Balderas, the SVP of Entravision Communications’ Sacramento, Stockton and Modesto, Calif., radio stations sees it, the pandemic hit the Spanish-language radio industry in the U.S. “probably harder than any other traditional media.”
Why? Stay-at-home ordinances and remote work mandates eliminated the daily commute. As a result, from her perspective, in-car radio listening and ad revenue “plummeted” during the early months of the global COVID-19 2020 shutdown.
Now, dollars are surging, she says.
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Podcast Business Journal
eMarketer is reporting that while Spotify continues to expand its podcast listenership in the US, Apple Podcasts’ has stagnated. eMarketer is forecasting that Spotify will surpass Apple in listenership by the end of this year.
eMarketer projects that Spotify will have 28.2 million monthly podcast listeners over Apple’s 28.0 million, and they predict that number will increase in the years ahead.
eMarketer also reports that overall listenership to podcasts will slow down for the next few years. “Despite this overall deceleration, Spotify’s growth among that listener base will continue to increase through the end of our forecast period in 2025.”
As has been reported by Streamline Publishing’s Radio Ink, radio stations that are clients of Marketron have been impacted by a weekend incident that saw Russian hackers invade the ad scheduling software business, crippling operations.
Among those impacted: Hall Communications. And, the stations’ Executive VP and Burlington, Vt., General Manager went to Gray Television-owned WCAX-3 to share how the Marketron troubles directly impacted their operation.
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It’s no secret that the COVID-19 pandemic greatly impacted radio broadcasting companies across the latter half of 2020. For Hispanic-targeted AMs and FMs, the pandemic significantly altered the advertising landscape.
But, by how much? That was the first topic for discussion as the Hispanic Radio Conference kicked off Wednesday afternoon in Miami — making it the first broadcast media industry event held for a national audience since NATPE MIAMI in January 2020.
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WASHINGTON, D.C. — An executive of The E.W. Scripps Co. who serves as Associate Dean of the Broadcast Leadership Training (BLT) program, has signed on to a letter co-signed by the program’s two other associate deans and the program’s dean that asks the House Speaker and Senate Majority Leader to throw their support behind a reinstatement of the FCC’s Minority Tax Certificate program.
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If you are gearing up for participation in the auction of Construction Permits for low-power television and TV translator stations — the hallmark of the FCC’s “Auction 111” — then this is an article you’re going to need to read.
Filing requirements, minimum opening bids, upfront payments and other procedures are now available, with bidding scheduled to begin in five months.
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One of the largest Hispanic markets in the country without a local Telemundo affiliate will not have to wait much longer.
The Spanish-language network will be marking New Year’s Day with its arrival in a big Midwest DMA, where Gray Television will make a low-power facility a sibling to the full-power UHF CBS affiliate it operates alongside the local affiliate for The CW Network.
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Between September and November 2020, Sinclair Broadcast Group shares finally started to rebound from pandemic-influenced lows, driven by the media company’s newly acquired regional sports networks and lack of live action to televise.
Since then, SBGI has been ensconced within a target range Wall Street analysts believe is fair for the company led by Chris Ripley.
Where the company’s shares will go come November 2021 and beyond could be fueled by Sinclair’s third quarter performance. And, we now know when the company will be sharing its fiscal report card for the period ending September 30.
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Video communication engages two senses of our five: sight and sound. But how can we stimulate the other three with the existing digital technology? Longtime public relations pro and “Zoom expert” Rosemary Ravinal says it can be done through the memory of how things taste, feel and smell.
“Video calls favor what we see over what we hear by a ratio of 90 to 10 percent,” she says. “That is because 90 percent of the information transmitted to the brain is visual. We are wired to process and remember what we see more quickly and accurately than what we hear.”
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Travel to the northwest of San Antonio and you’ll reach beautiful Hill Country, an outdoors enthusiast’s Lone Star paradise that even includes a vineyard or two. En route to this area is the city of Boerne. Here, a daytime-only AM and its FM translator are trading hands.
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MIAMI — In the words of Multicultural Media, Telecom and Internet Council (MMTC) President Emeritus David Honig, “We’re drowning in rulemakings!”
What does this mean for the over-the-air radio and TV station operator? Monitoring the news daily for updates is probably a good idea.
As RBR+TVBR concluded its preparations for its upcoming Fall 2021 Special Report, a printed publication distributed electronically to all RBR+TVBR Members and to TVB Forward 2021 attendees, the FCC has its hands full with several proposals involving Radio.
At the Hispanic Radio Conference on Thursday, Commissioner Nathan Simington could offer some clarity on these and other rulemakings of particular concern.
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Small business, restaurants, retailers and numerous other industries are facing a labor shortage.
Thus, Media Monitors says, looking at who’s advertising today on radio, broadcast television and local cable provides insights into the top companies looking to hire.
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The company gaining attention for its ability to add “dynamic visuals” to in-car dashboard radios, has struck a partnership with Skyview Networks designed to drive research and revenue growth.
As of January 1, 2022, Skyview will offer network radio advertisers exclusive access to Quu Inc.’s “unique ability to increase consumer brand awareness” when consumers hear audio commercials across Quu networks.
It’s all thanks to Quu’s ad-sync technology, which Skyview Networks will start to offer marketers through barter inventory options.
“With 80% of the cars on the road today capable of displaying synced text on vehicle dashboards, Quu affiliates across the country are enjoying a dramatic increase in listener engagement and sales,” Quu CEO Steve Newberry said. “Our multi-part partnership with Skyview is an extraordinary game-changer to expand this rapidly-growing footprint and for the first time — just in time for Skyview’s upfront — offer Visual Quus to network radio advertisers.”
Quu’s technology has been implemented in nearly 900 radio stations as of today.
“We are thrilled to align with Quu to bring its powerful in-dash technology to our vast network of stations,” Skyview President/COO Steve Jones said. “The power of our networks’ weekly impressions combined with Quu’s in-car visuals will deliver our advertisers meaningful ROI.”
Jeanne-Marie Condo, Executive Vice President of Skyview Networks, added that with Quu, “our network radio advertisers now can improve their brand’s product awareness and message recall through this unique marketing opportunity exclusively available through Skyview Networks.”
In early July, a special group of low-power television station permits were put up for sale by a Texas-based company that didn’t wish to build them by their rather unique deadline of 2023.
Several buyers stepped forward. Now, the seller has found a buyer for two Construction Permits in the Monterey Bay region of California in a deal brokered by Bob Heymann of the Chicago office of Media Services Group.
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Since Jessica Rosenworcel became the acting Chairwoman of the FCC, there’s been a perhaps mistaken understanding that the Commission has paid little attention to broadcast radio or TV while devoting much of its Open Meetings to broadband and Universal Service Fund matters.
That’s not really the case, as Al Shuldiner likely knows. In recent months, he’s been fast and furious in handing out Notices of Apparent Liability for Forfeiture to licensees galore. Why? It’s part of a stepped-up effort to collect dollars from those delinquent with their license renewal applications.
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